Agathe Debeugny

Experience

• 

  Auchan

  Jul 2013 - Jul 2013

  Logistique en grande distribution

  Stage de 3 semaines en logistique, Auchan, Dunkerque- Gestion de stocks : retrait des commandes clients, veiller à la présence des produits en stock grâce au logiciel interne de gestion des stocks- Relations clients : vente de produits en gros et gestion des commandes clients

• 

  Les joyeux recycleurs

  Jun 2016 - Jul 2016

  Développement commercial

  -Participation à la négociation commerciale et à des salons professionnels-Prospection commerciale : base de prospects, porte-à-porte, démarchage téléphonique-Community management : rédaction quotidienne d'articles, gestion des réseaux sociaux (page entreprise LinkedIn, page Facebook, Twitter, Instagram)

• 

  Ubisoft

  Jul 2017 - Dec 2017

  Assistante Retail Marketing EMEA

  Gestion complète de la campagne Trade Marketing du jeu Assassin’s Creed Origins, coordination des 15 filiales au niveau EMEA :• Développement du contenu Trade Marketing en collaboration avec des agences de création : Editions collector, PLV, vidéos publicitaires, supports multimédias, argumentaires de ventes, goodies.• Gestion du déploiement du plan Trade Marketing pour les lancements de produits dans les 15 filiales : rétroplannings, suivi mensuel des KPIs, identification et partage des Best Practices, analyses post-mortem. • Gestion de projets Trade Marketing avec les équipes du siège international : réunions stratégiques avec les équipes chefs de produits, équipes achats et commerciales. Show less

• 

  Henkel

  Jan 2018 - Jun 2018

  Brand Manager Assistant Laundry & Home Care - Super Croix

  • Developed products design for the brand Super Croix, in collaboration with agencies, R&D and legal teams• Analyzed brand performances by using distributor & consumer panels (IRI, Kantar) : weekly and periodical follow-up of key indicators, and promotional quantative analysis• Project management of the brand in collaboration with other departments (commercials, sales planning, logistics, legal, R&D)• Led projects in full autonomy with dedicated agencies : couponing, POS, TV sponsorship, digital & CRM actions Show less

• 

  Henkel

  Aug 2018 - Aug 2019

  Brand Manager Assistant Body Care & Oral Care

  Managed the portfolio of Hygiene brands (Vademecum, Fa, Le Chat) :• Led conception of products (concept, P&L, design) and operational support (events, POS, sales leaflets, digital and CRM operations)• Led Vademecum's CSR plan redesign• Elaborated marketing plan, led meetings with commercial teams• Analyzed and presented brands performances towards top management via strategic meetings (30+ attendants) • Communicated daily with HQ marketing team & local teams (R&D, supply chain, master data, commercials) Show less

• 

  Reckitt

  Sept 2019 - Dec 2022

  Continuous optimization of long-term & short-term 4P marketing strategy, presented to top-management Developed TV copies, macro-influence & data-driven digital campaignsCollaborated with local French teams as well as global marketing teamsDeveloped & adapted brand purposeManaged a team of 3 people Defined the strategy of a portfolio in autonomy Developed innovations (project management with factories, R&D, local teams)Managed and Optimized the brand on a daily basis during a critical context (Covid-19 crisis cell)Analyzed & synthesized market data (sell-in and sell-out)Forecasted market budget and brand sales 1 year in advance Managed the brand on a daily basis & developed innovationsAnalyzed & synthesized market data (sell-in and sell-out)Prepared promotional plan and followed-up commercial actionsForecasted market budget and brand sales 1 year in advance

  • Brand Manager Lysol

    Jan 2022 - Dec 2022

  • Junior Brand Manager St Marc

    Jan 2021 - Feb 2022

  • Junior Brand Manager Air Wick

    Sept 2019 - Dec 2020
• 

  JACOBS DOUWE EGBERTS

  Jan 2023 - now

  Senior Brand Manager Senseo

  • Identified 3years+ coffee innovations in collaboration with central marketing, based on deep dive analysis• Led product development from concept to market launch, with central, R&D, consumer insight, commercial and finance teams• Monitored marketing budget and 360 media calendar, developed ABL & BTL assets (TV, OOH, digital, instore)• Tracked volume sales (S&OP cycle), identified risks and opportunities linked to business plan & market tendencies• Managed a trainee: communication, projects prioritization Show less