
Kaan Altuner
Mechanical Engineer

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About me
Marketing Executive @ Tatko Lastik | Marketing Strategy, Brand Positioning
Education

Özyeğin Üniversitesi
2011 - 2017Bachelor of Engineering - BE Mechanical Engineering 2.65
Experience

DEKAP
Apr 2018 - Nov 2018Mechanical Engineer- Production Planning - Purchasing - R&D and innovation studies

SitePlus
Nov 2018 - Apr 2019Chief Technical- Developing and optimizing efficiency of HVAC systems, - Collaborating with technicians for defining and solving technical problems and maintenance.- Arranging maintenance proposals

Beyk.co
Jul 2019 - Jul 2020Co-Founder & Account Manager-Identify and progress sales opportunities for new customers.-Maintain relationship with customer sale to ensure customer satisfaction and obtain referrals.-Taking ownership of the customer and their issues. Maintain knowledge of products.-Cost and market analysis.

Tatko Lastik
Jul 2020 - now-Develop and implement marketing strategies for the Commercial Tires (TBR-Off-Highway) business unit to enhance brand positioning and market presence, collaborating with BKT’s Italy marketing team on joint projects.-Create and oversee the production of marketing materials while managing media planning, trade show participation, and supplier collaboration.-Plan, allocate, and monitor the marketing budget, ensuring cost efficiency and accurate financial reporting. Organize and coordinate dealer trips, including visits to international suppliers, managing all operational and communication processes.-Design, execute, and manage dealer-focused promotional campaigns, including dealer shop branding and end-user engagement initiatives such as farmer-targeted commercial shoots.-Oversee the distribution and effective utilization of promotional products, ensuring alignment with brand strategies. Work closely with the sales team to monitor targets, adjust strategies, and support business growth through data driven insights Show less Sales Operations:-Creating purchase orders and managing procurement documentation.-Managing all information and document processes between the company and the sales unit.-Coordinating with the import department to monitor the shipping and delivery process.-Controlling and optimizing inventory levels to meet demand.-Contributing to the company's digitalization processes by shaping, optimizing, and redesigning stock master data and sales operation processes with a focus on efficiency.-Building and maintaining strong relationships with manufacturers.-Managing all processes with the suppliers of the brands.-Training new employees on technical and work management practices. Marketing:-Pricing and preparing sales campaigns.-Collaborating with the marketing team to develop and execute marketing activities, such as trade fairs and campaigns across various advertising channels, including radio, magazines, television interviews, billboards, and vehicle wrapping,-Ensuring the procurement and management of promotional and merchandising materials for activities.-Developing the design of new product catalogs and keeping their content up-to-date. -Compiling and analyzing sales data to evaluate performance. -Reporting on sales metrics and providing insights for improvement Show less
Marketing Executive
Dec 2023 - nowMarketing and Sales Operations Executive
Dec 2020 - Dec 2023Regional Sales Executive
Jul 2020 - Dec 2020
Licenses & Certifications

Open Water Diver
PADIJun 2024
Volunteer Experience
Volunteer
Issued by Düşler Akademisi (Dreams Academy) on Apr 2014
Associated with Kaan Altuner
Languages
- enEnglish
- tuTurkish
- ruRussian
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