HENRY SUNLEY

Experience

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  Flying Colours Travel

  May 1997 - Aug 1998

  Aviation and Flight Only Executive
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  Sunworld

  Aug 1998 - Jan 2002

  Direct Sales Contact Centre Manager
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  Thomas Cook Group plc

  Jan 2002 - Aug 2012

  In this role I was to the digital owner for multiple tour operating brands i.e. club18-30, Neilson, sunworld.ie, Style Villas, flythomascook. I was responsible for the digital marketing, design, UX and product.

  • Head of Tour Operating Websites

    May 2010 - Aug 2012

  • Head of Airfares and Inventory

    Jan 2004 - Dec 2010

  • Senior Late Product Manager

    Jan 2002 - Jan 2004
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  Thomas Cook Airlines Limited

  Aug 2012 - Sept 2019

  Reporting to the Group Airlines CCO I led a team of 70+ people across UK, Germany and Spain. Responsible for generating £1.5billion in annual sales. Yearly budget for marketing, opex and capex in excess of £15million. Led the digital area to record revenues of over £750million Grew UK seat only revenue by +43%, resulted in record FY18 EBIT of £55million for Thomas Cook Airlines, achieved despite significant cost base increases caused by devaluation of the pound and operational performance. Managed relationships with key B2B partners that resulted in revenue growing by +49% to £307million.  Insourced 35 contractor roles in the digital & IT teams, resulting in savings of £2.4million PA, whilst improving retention, commitment and engagement of the team  Consolidated digital teams from 8 locations around the world to 2 (Manchester and Oberusel), this resulted in process improvements that increased delivery time  Continually improvement of website functionality, especially customer self-service post booking, to reduce contact centre costs whilst growing revenues Worked with 3rd party airlines to deliver growth through interline agreements Show less Reporting into the Thomas Cook Airlines CEO I led a team of 30+ people across the UK. Responsible for revenue managing and distribution seat only fares and ancillaries, c£500million+. Responsible for the developing the UK flight plan and managed relationships with all UK airports. Grew seat only revenue by +41% to £480million Relocated revenue management and sales team from Peterborough to Manchester, post the change I had 20% less FTE’s and managed growth in seat only Successfully launched multiple long haul routes from Manchester these included New York, LA, San Francisco, Seattle, Barbados, Saint Lucia, Antigua  Renegotiated all contracts with UK airports resulting in savings of over £3million per annum Introduced GDS as new sales channel, generating £37million incremental revenue within first 3 years Show less Reporting into the Thomas Cook Airlines CEO I led a team of 20+ people in Peterborough Responsible for revenue managing and distribution seat only fares and ancillaries, c£300million+. I was also responsible for digital marketing, design, UX, product and development of www.thomascookairlines.com Rebranded flythomascook.com to thomascookairlines.com, launched new award winning website Introduced new technology that simplified the selling of ancillaries this resulted in revenue growth of ancillaries despite a 20% reduction in fleet size UK Commercial lead for the separation of the airline from the tour operator and the creation of the group airlines segment Show less

  • Sales Director, Digital UK and International

    Dec 2017 - Sept 2019

  • UK Commercial Director

    Jul 2015 - Dec 2017

  • Head of Seat Only & ecommerce

    Aug 2012 - Jul 2015
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  Dnata Travel Group

  Nov 2019 - Feb 2024

  My role was to supply dnata brands in the UK with flight inventory, this was from either full plane charters or allotments. Once the inventory had been secured I was then responsible for revenue managing the capacity to maximise the return. Due to the pandemic this position was put on hold and I moved to the netflights and Sunmaster position.

  • Managing Director Netflights

    Jul 2020 - Feb 2024

  • Director of Air Supply

    Nov 2019 - Jul 2020
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  DNATA TRAVEL

  Feb 2024 - now

  Managing Director Netflights & Travel Republic dnata Travel UK