
Natasha McCracken

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About me
Digital Product Manager at CitNOW
Education

Glasgow Caledonian University
2005 - 2009Bachelor's degree BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES 2:1 (Hons)Activities and Societies: Martial Arts Trainer (Karate) Woman In Leadership - Evening Support Group

Edinburgh Napier University
2022 - 2022Short Term Organisational Leadership - Woman In Technology P - Distinction· Identity theories and theories of leadership: learn more about your sense of self in relation to well-established theories of identity; explore key theories of leadership and consider practical examples· Find out how sense of self changes over time, for example during a transition to a new role or leadership role· Developing leadership skills in your role: we’ll look at practical skills and consider how they might be applied in your workplace· Leadership in context:… Show more · Identity theories and theories of leadership: learn more about your sense of self in relation to well-established theories of identity; explore key theories of leadership and consider practical examples· Find out how sense of self changes over time, for example during a transition to a new role or leadership role· Developing leadership skills in your role: we’ll look at practical skills and consider how they might be applied in your workplace· Leadership in context: our context for this course is women in technology. Barriers and opportunities will be explored and discussed. Show less
Experience

Arnold Clark
Aug 2009 - Mar 2019(several branches)•Deliver a proactive, professional and strategic Management service, in accordance with Company standards and processes•Develop and maintain strong and effective business relationships with Managers, Senior Leaders, Manufacturer Liaison Officers, employees and customers •People management matters, including team motivation, workforce planning, capability, performance management, and learning and development •Develop the business with attract, retain and reward strategies•Prepare and implement comprehensive strategic business plans to facilitate achievement Show less U.K. WideAssisted with the development and maintenance of customer satisfaction material, and designed, delivered and rolled out associated Training programmes •Delivered one-to-one Customer Service coaching •Developed and maintained training records, providing development recommendations •Attended Senior Management meetings to deliver creative, effective and engaging presentations on customer satisfaction levels, trends and business growth •Supported Managers with recruitment shortlisting and selection interviews •Formulated, reviewed and advised on Training and Development policies and procedures •Undertook a wide range of Customer Satisfaction projects, liasing with Senior Management and Manufacturer representatives Show less
Service Manager
Sept 2012 - Mar 2019Customer Service Coach
Aug 2009 - Sept 2012

Lookers plc
Mar 2019 - Mar 2020- Monitor continulously the achievement of Customer Sevice levels, identify problems and take corrective action when required including personnel training, new operating procedures, discipline etc- Develop Service Department to acheive agreed financial targets - Control operating expense, capital budgets and profit improvement targets - Establish, implement and regularly review training programmes for all productive and non-productive staff to ensure progressive development of all Service personnel- Contribute as a member of the management team to the overall development of the business and to the public relations activities of the dealership Utilise monthly management accounts to monitor and control profitability and productivity of the department, including workshop efficiency, debtors and working capital Show less - Communicating courteously with customers by telephone, email, letter and face-to-face- Investigating and solving customers' problems, which may be complex or long-standing, that have been passed on by customer service assistants- Analysing statistics or other data to determine the level of customer service the organisation is providing, analysing results; implementing changes- Control resources and utilise assets to achieve qualitative and quantitative target- Achieves customer service objectives by contributing customer service information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying customer service trends; determining system improvement.- Recruit, mentor and develop customer service agents and nurture an environment where they can excel through encouragement and empowerment Show less
Service Manager
Jul 2019 - Mar 2020Customer Service Manager
Mar 2019 - Jul 2019

CitNOW
Mar 2020 - nowPrimary Goal: Understand the end user, their customer journey, represent clearly their needs and requirements to the development team.- Establish and develop the vision.- Manage the product back log, priortise, pro-active rearrangement to reflect direction changes or last minute priorities.- Overseeing product/feature release through the product process.- Evaluating product process at each iteration.- Working within cross-functional departments to ensure market success.- Working alongside Head of App to deliver sprint planning, prioritisation sessions and capacity planning. Show less
Product Manager
Jan 2021 - nowProduct Owner
Mar 2020 - Aug 2021
Licenses & Certifications
- View certificate

Certified Scrum Product Owner (CSPO)
Scrum AllianceJul 2020 
Advanced Certified Scrum Product Owner (ACSPO)
BeLiminalOct 2022- View certificate

SQL for Non-Programmers
LinkedInJun 2021 - View certificate

Introduction to IT Architecture
LinkedInMay 2021 - View certificate

SQL Essential Training
LinkedInMay 2021
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