Anna Nelidova

Experience

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  Ansdell Russia PR Agency

  Sept 2004 - Mar 2005

  Junior PR Manager

  Clients: BMW, Australian Trade Commission• Maintaining and developing media relations • Conducting media monitoring• Creating and adapting press releases, preparing materials for corporate newsletter• Preparing clipping reports• Taking part in special events’ organization

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  Maslov, Sokur & Associates PR Agency

  Apr 2005 - Nov 2006

  Account Executive

  Clients: Electrolux, Universal Pictures, Eldorado• Developing and implementing communications strategies and PR activities plans• Organizing special events (presentaions, exhibitions, press conferences and tours, etc.)• Writing news releases and other press materials• Establishing and developing relationships with the media and clients’ stakeholders• Preparing clipping reports and presentations

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  Trilseno Group Communications Agency

  Dec 2006 - Aug 2007

  Account Manager

  Clients: Longines, Nike, Oriflame• Elaborating and implementing communications strategies, PR plans and programs• Organizing special events: developing ideas, preparing budget proposals, working with contractors• Maintaining and developing media relations, handling requests, organizing interviews and press trips• Supervising media managers’ work• Providing consulting services

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  The Walt Disney Company Russia & CIS

  Nov 2007 - Jun 2010

  Public Relations Manager

  • Managing Corporate communications (internal and external)• Supporting various lines of Company’s business (Disney Consumer Products, Online projects, Publishing business, DVD, etc.) in terms of PR• Writing news releases, texts for corporate newsletter and website, official letters, Q&A, articles and different press materials• Handling media requests, helping to organize press trips and special events• Maintaining and developing media relations• Coordinating agencies’ work• Preparing PR review presentations, supervising daily monitoring and monthly analysis Show less

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  Disney Channel Russia

  Jul 2010 - May 2021

  Head of PR department

  • Developing and implementing communications strategy, announcements calendar and PR activities plan to support key on-air and off-air events • Overseeing external (B2C and B2B) and internal communications for the Channel • Initiating and managing barter, cross-promotional activities and special projects• Providing support for Marketing, Programming, Creative, HR and Sales Departments• Creating, adapting and editing press releases, newsletters, biographies & speeches for senior management, news, articles and other kinds of texts to provide clear and consistent communication• Guiding and supervising media manager’s and copywriter’s work, developing talents’ skills • Handling media requests, successfully pitching stories, arranging interviews with hosts, actors, showrunners and company’s spokespeople, organizing events for media and partners • Creating content, developing brand messaging and a roadmap for sustained increase in number of publications and positive coverage;• Building and maintaining long-term mutually beneficial relationships with the media, affiliates and partnersKey achievements: • Built a professional Comms team showing ongoing annual growth of media coverage with a high percentage of positive materials• Increased media coverage by more than 120% from the Channel’s launch in 2012• Established long-term partnership with the key media holdings, radio stations, publishing houses, parks, shopping malls, etc. • Carried out 50+ successful cross-promo campaigns that contributed to high TV share of the Channel’s premieres Show less

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  The Walt Disney Company CIS LLC

  Jun 2021 - now

  Head of PR at Disney Media Networks

  • Overseeing overall communications for free-to-air Disney Channel and 4 cable TV Channels – National Geographic, National Geographic Wild, Fox and Fox Life• Hiring, training and leading PR team • Developing and implementing PR strategy and action plans, supporting Channels’ key launches and events • Finding relevant partners to promote Channels’ premieres/events and develop awareness & affinity on a local level. Constantly exploring new opportunities, proposing ideas for special projects and cross-promo campaigns and bringing them to life in close collaboration with various partners (from media, shopping malls and brands to exhibitions, parks and even TV tower)• Providing support for Marketing, Programming, Creative, HR and Sales Departments• Creating, adapting and editing press releases, fact sheets, newsletters, articles, interviews, news, speeches for senior management, etc.• Supervising PR team’s work, controlling timely preparation and distribution of news releases, approving pitching plans, website updates and social media content• Establishing and maintaining good relationships with the media, affiliates and partners; handling media requests and pitching stories that highlight Channels’ positioning and key messages, promote content and brands; organizing events for media and partners jointly with marketing team Show less