Mula Damai

Experience

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  Citos corporation

  Mar 2013 - Mar 2019

  - Develop positioning, marketing strategy and key messages.- Establish and Maintain strong relationship with existing and potential clients.- Controlling and monitoring strategies- Monitoring and controlling business growth and activities.- Developing and establishing business plan.- Seeking and developing potentials to establish new business/partnership projects which eventually will gain better profit to the company- Build integrated online marketing campaigns (SEO, SEM, landing pages, and EDM)- Site Conversion Analysis & Optimisation- Developing, creating and implementing business strategies and identifying business opportunities Show less As a Project Manager, I closely monitors the development process, prepares and executes various plans, arranges necessary and required resources, maintains communication among all team members. Being a Project Manager, I also should able to translate the business into working application and this was a interesting process since this require planning, research, demo and mockup creation and intense communications with all involved clients and developer team.1. Making Project Quality Arrangement and Project Schedule 2. Arrange assets required in the project.3. Hold periodic meeting with the teams. 4. Reporting status to the directing board of trustees 5. Provide leadership to the organization and engineer and staff on cross functional. 6. Ensure the quality of the deliverables 7. Monitor the cost and effectiveness of Engineering activities.8. Runs Project Management Process : Planning, Execution, Controlling and Evaluation, Closing Project. Show less

  • Head Of Sales Marketing

    Jan 2017 - Mar 2019

  • Project Manager

    Mar 2013 - Dec 2016

  • internet marketing officer

    Mar 2013 - Dec 2015
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  Indo Koneksi

  Jan 2015 - Dec 2016

  Product Operations Manager

  Main responsibilities:- Design and implement business strategies, plans, and execution strategy- Define and set comprehensive goals for performance and growth- Establish policies that promote company culture- Oversee daily operations of the company- Relationship building and acquisition of new customers and partners.- Lead employees to gain maximum performance- Evaluate performance by analyzing and interpreting data and metricsIndoconx.com is B2C travel website with airline ticket sales as main productMain FeatureMultiple Airline booking (Book multi airline in single journey), Powered with most advanced Travel Access API, Responsive UI (Adaptive to most of today's devices screen resolutions), Real-time (Fast, accurate, unbiased, no speculations price and availability), Accurate pricing (No hidden fee, no markups creates trust in customer minds), Helpdesk (Help and Troubleshooting Assistance via Chat), Marketing (Varied Marketing tool and loyalty programs), Payment Option (Multiple payment option available)Marketing Activities and Methods- Regular Post (Blog, Social)- Tracked-Action Post- Social Like-Gating Post- Social Vote- Facebook Quiz App- Paid Post / Ads- Flash Sale- Lead Generation - Coupon Codes Show less

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  Botika

  Mar 2019 - Oct 2020

  Project Manager

  As a project manager, I need to track work to be completed, set deadlines, delegate tasks to my project team, identifying any potential risks and ensure the quality of the deliverables.My responsibilities are 1. Create a detailed project management plan and other project documents.2. Coordinating with cross discipline team members to make sure that all parties are on track with project requirements, deadlines, and schedules.3. Define the project’s scope, set milestones and deadlines4. Assign, prioritize, and supervise project tasks5. Meeting with project team members to identify and resolve issues.6. Submitting project deliverables and ensuring that they adhere to quality standards.7. Establishing effective project communication plans and ensuring their execution.8. Conducting post project evaluation and identifying successful and unsuccessful project elements.9. Manage communication with external and internal stakeholders. Show less

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  Widya Imersif Teknologi

  Nov 2020 - May 2021

  VP Sales & Marketing

  - Develop brand positioning and consistently develop a strong brand image.- Manage overall marketing budget, working with management on financial planning and ROI efficiency.- Develop all marketing concepts and strategies.- Evaluate the effectiveness of marketing efforts including partnerships, promotions, digital channels, and other media.- Develops marketing team by motivating objectives that align with company objectives.- Managing PR, communication, and digital content strategy.- Develop strong acquisition and retention strategies towards customers. Show less

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  Widya Wicara

  May 2021 - Jan 2023

  As the Chief Operating Officer (COO) at Widya Wicara, a fast-growing tech company, I had the privilege to lead and oversee various critical aspects of the business. Some of my main responsibilities included:1. Strategy Development: Developing and implementing strategies that aligned with Widya Wicara's overall vision and goals. This involved collaborating with other senior executives to identify areas of growth and opportunities to improve business operations.2. Operational Management: Overseeing the day-to-day operations of the company, including managing cross-functional teams, ensuring compliance with legal and regulatory requirements, and monitoring key performance metrics.3. Financial Management: Developing and managing budgets, forecasting financial performance, and working with the finance team to optimize financial resources.4. Business Development: Identifying and pursuing new business opportunities, establishing partnerships, and negotiating contracts to drive revenue growth and increase market share.5. Talent Management: Building and leading high-performing teams, recruiting and retaining top talent, and fostering a positive and collaborative company culture.6. Product Development: Working closely with the product development team to ensure products were delivered on time, within budget, and met customer needs and expectations.Through these responsibilities and more, I was able to contribute significantly to the growth and success of Widya Wicara as a leading tech company. Show less As VP of Sales and Marketing, I had the opportunity to lead and grow the sales and marketing teams. My main responsibilities included:Developing and implementing sales and marketing strategies: I was responsible for creating and executing the company's sales and marketing plans to achieve revenue targets and increase market share.Managing and mentoring the sales and marketing teams: I oversaw a team of sales and marketing professionals and provided guidance and support to ensure their success.Building and maintaining relationships with key clients and partners: I worked closely with our top clients and partners to understand their needs and build long-term relationships that drove business growth.Analyzing market trends and competitive landscape: I kept a close eye on industry trends, market shifts, and competitor activities to ensure our sales and marketing strategies were always up-to-date and effective.Managing budgets and resources: I was responsible for managing the sales and marketing budgets and ensuring that resources were allocated appropriately to achieve our goals.Collaborating with other departments: I worked closely with other departments, such as product development and customer service, to ensure a cohesive and seamless customer experience.Overall, my experience as VP of Sales and Marketing was challenging and rewarding. I had the opportunity to work with a talented team and drive significant growth for the company. Show less

  • Chief Operating Officer

    Jun 2022 - Jan 2023

  • VP Sales & Marketing

    May 2021 - May 2022
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  Widya Robotics

  Feb 2023 - now

  Chief Marketing Officer

  As the Chief Marketing Officer at Widya Inovasi Indonesia Group, I am responsible for overseeing all aspects of marketing strategy and execution for the company's portfolio of products and services. In my role, I manage four companies under the group including Widya Robotics, Widya Wicara, Widya Matador, and Widya Imersif. Here are my achievements and results:- Drive organic traffic 600% YoY monitored through Google Analytics by optimizing website, regularly publishing high-value content & building backlink.- Lead a digital campaign that hit 69:1 on ROAS which 2300% higher than industry standard by running targeted PPC campaigns across Google and Linkedin, by doing so, my company saved 240% cost per lead.- Achieving a 120% boost in lead generation as measured by the number of new partnership-driven inquiries by launching a joint webinar series with a leading system integrator.- Increased branded search volume by 180% YoY, tracked via search engine analytics, by running a targeted awareness campaign & messaging strategy that highlights the company’s unique selling points.My main responsibilities include developing and implementing comprehensive marketing plans and strategies, conducting market research and analysis, leading a team of marketing professionals, collaborating with cross-functional teams, managing branding and reputation, overseeing content marketing strategies, analyzing and reporting on campaign effectiveness, and staying up-to-date with industry trends and best practices. Show less