Pooja Sohal

Experience

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  InterContinental Hotels Group (IHG®)

  Nov 2015 - May 2017

  - Maintain a thorough understanding of hotel policies, rates, and services to provide accurate information to guests- Conduct regular audits of reservations to ensure data accuracy and compliance with company standards- Provide comprehensive administrative support to the General Manager and Collaborate with the hotel's management team to optimize efficiency and guest satisfaction- Looked after the hotel's digital marketing and traditional marketing efforts

  • Reservation Agent

    Dec 2016 - May 2017

  • Marketing Executive & EA to GM

    Nov 2015 - Nov 2016
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  Pullman-Novotel New Delhi Aerocity

  Jun 2017 - Nov 2017

  Reservation Associate

  - Handle all aspects of the reservation process, including taking reservations, modifying bookings, canceling reservations, ensuring accuracy and efficiency- Utilize property management systems (PMS) and online booking platforms to manage room inventory, rates, and availability- Provide excellent customer service by addressing guest inquiries, resolving issues, and offering personalised solutions to meet their needs

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  Marriott International

  Jan 2018 - Jul 2019

  Marketing and Communication Executive

  - Actively contributes in events from sourcing to planning to executing the events, influencers/bloggers/editors FAM trips- Drive visibility, awareness and business for the brand through barter and direct paid partnership- Liaise with the social media agency to design and launch targeted ad campaigns on Facebook and Instagram- Collaborated with Corporate team, cross-functional teams, including sales, design, and development, to ensure seamless project execution- Assist in promoting special packages, discounts, and loyalty programs to maximise revenue and occupancy rates- Develop and manage the marketing budget, ensuring ROI and other financial targets are met Show less

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  Le Méridien Hotels & Resorts

  Jul 2019 - Apr 2020

  Assistant Marketing Manager

  Layoff due to Covid- Worked with Marriott Digital Corporate team to keep all pre-opening checklist on track to begin the property marketing function- Manage relationships with external agencies and partners, ensuring that they align with the company’s brand objectives and deliverables- Managed the hotel's public relations efforts, cultivating positive media relationships and securing media coverage, resulting in positive press mentions.- Streamlining e-commerce channels such as hotel website, MMT, Expedia, Booking.com and maintaining SEO oriented content to appear in organic search- Content score of 100% and Response management on Google, tripAdvisor, Make My Trip, Booking.comStrategically allocating budget and placing Social Media, PR, content activation, loyalty program plan considering key events of the year- Outlining photoshoot and video script to showcase highlights of the hotel/brand MICE/Leisure campaign- Oversaw the design and production of high-quality brochures, signage, and promotional materials for property launches Show less

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  Glopss Media Pvt Ltd

  Sept 2020 - Aug 2021

  Account Manager

  Clients Managed : Maldives | Hong Kong | Indonesia | Mauritius | Dubai - Lead the development and execution of digital marketing strategies that increased direct bookings by 40% through affiliate influencers, loyalty websites, native ads, Search Engine marketing (Google, Yahoo, Bing, Yandex, Baidu, and coupon sites)- Collaborated with affiliates to promote the luxury resorts - Pitched case Studies of campaigns and reports to onboard new clients- Responsible for overseeing and managing affiliate marketing programs- Conduct market research to identify trends, competitor strategies, customer preferences and other relevant market insights Show less

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  Thrillophilia.com

  Sept 2021 - Feb 2022

  Digital Account Manager

  Clients Managed : Saudi Tourism Board | Dubai Tourism Board | Yas Island Abu Dhabi |Qatar Tourism | Expo2020 Dubai | Coorg Wilderness Resort | KTM- The primary point of contact for client to address and resolve inquiries, concerns, and requests- Collaborate with clients to understand their business goals and propose tailored solutions that align with their requirements- Researched and created compelling content marketing initiatives, including blog posts, videos, creative, social media annual calendar for the portfolio, resulting in 12% growth in website engagement and a 1.66% increase in social media followers- Managed a total of $15,000 budget in ad spend for UAE clients during the partnership - Analyze the effectiveness of brand marketing initiatives and campaigns and use data to inform future strategies.- Oversee the development of brand assets, including logos, taglines, and marketing materials, ensuring that they are consistent with the company’s brand identity Show less

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  StayVista

  Mar 2022 - now

  - Responsible for managing homeowner expectations by achieving individual property targets- Collaborate with cross-functional teams, including revenue, product, customer service- Responsible for optimisation of OTA platforms and Vista Website with respect to pricing, feedback, ranking, content.- Travel to property regularly for inspections to ensure quality standards

  • Associate General Manager

    Aug 2024 - now

  • Owner Retention Manager

    Mar 2022 - Aug 2024