Rachel Farrell

Experience

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  BowStern Marketing Communications

  May 2014 - Feb 2015

  -Writing content for social media calendars-Using Facebook and Twitter Analytics-Compiling social media reports-Community outreach-Content scheduling-Monitoring of clients' social media outlets-Graphic and meme creation -Creating social media calendars-Client outreach-Gathering data from Facebook analytics-Blog writing

  • Social Media Marketing Strategist

    Aug 2014 - Feb 2015

  • Social Media Intern

    May 2014 - Aug 2014
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  The Zimmerman Agency

  May 2015 - Aug 2015

  Social Media Intern

  -Increased engagement through proactive search and respond on various platforms- Gathered user generated content on various events-Worked in a group setting to complete intern project-Compiled social media data to assist content team

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  Florida State University

  Aug 2015 - Apr 2016

  Social Media Intern

  -Maintained Florida State's brand with Alumni, parents, and prospective students-Utilized pop culture to appeal to students-Implemented new strategies to interact with online audiences-Designed multi-day campaigns in order to increase engagement-Created and managed a SnapChat account to appeal to students-Designed eye-catching social media graphics

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  Cuttlesoft

  May 2016 - Sept 2016

  Social Media Coordinator

  -Managed Facebook, Twitter, Instagram, and Linkedin accounts-Created weekly content calendars-Monitored relevant discussions and hashtags

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  The Mitchells

  Oct 2016 - Aug 2017

  Social Media Strategist

  - Created social media content to achieve clients'​ goals- Utilized engagement opportunities to increase brand awareness and reinforce brand image- Used targeted demographics to maximize social media content effectiveness- Implemented paid media campaigns to increase website traffic, page likes, and other objectives- Delivered monthly reports on KPIs to measure campaign success and influence future strategy- Fostered client relationships with weekly status calls

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  Cuttlesoft

  Aug 2017 - Nov 2017

  Communications and Events Coordinator

  -Planned event as part of Denver Startup Week for over 250 attendees-Coordinated with food, drink, and entertainment vendors-Created social media campaigns and marketing materials to promote the event- Coordinated client communications- Created UTM codes and tracking strategies for social media campaigns

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  PRODEGE, LLC

  Nov 2017 - May 2018

  Digital Marketing Specialist at Shopathome.com

  -Create email campaigns for an audience of 350k using the Salesforce platform- Write timely blog content to increase traffic to the website-Implement strategies to increase email audience retention-Publish social media content to increase brand awareness and engagement with promotions

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  Volume Nine

  Aug 2018 - Dec 2021

  - Played an active role in company hiring process- Trained and supervised new team member- Assisted in creating organizational templates for key social media deliverables- Participated in the sales process by providing social media expertise- Led project management for top producing account team- Led quality control over social media deliverables to ensure strategic alignment with client’s goals, as well as consistent branding- Managed strategy, client relations, and all production work for enterprise level social media account, leading to a continuation of client’s initial contract, as well as additional scope of work Show less - Create monthly blog content calendars to align with client initiatives, utilizing keyword research- Contractor management - Oversee social media content and ad strategies for Facebook, Instagram, Twitter, and Pinterest- Conduct social media channel audits to determine areas for improvement and review best practices- Create high level messaging guidelines and strategies for an enterprise level social media client- Oversee community management tactics and customer service responses- Create detailed crisis response social listening reports and content plans- Establish influencer marketing criteria, build guidelines, and create campaigns- Project Management for an internal account team- Custom monthly reports on social media, SEO, and content KPIs and goals Show less

  • Senior Digital Marketing Strategist

    Sept 2020 - Dec 2021

  • Digital Marketing Strategist

    Feb 2019 - Sept 2020

  • Social Media Specialist

    Aug 2018 - Jan 2019
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  Pusheen

  Dec 2021 - now

  Social Media Manager

  - Plan and manage the social media and marketing strategy including posting schedules, calendars, and campaigns to drive sales and brand engagement.-Work with other key team members to develop campaigns across 11 social media platforms.- Manage the day-to-day of email and SMS marketing, as well as larger initiatives including a successful warming period for a new sending domain. - Analyzing the performance of social media channels and posts, reporting on metrics and key performance indicators.- Innovate new and creative ways to use social platforms and digital content to tell stories and build the Pusheen audience, including launching Instagram reels, Meta ads, and community management.-Manage brand ambassador program and cultivate user generated content-Create social listening reports to gain insights into customer behavior, brand sentiment, and competitor strategies. Show less