Anna Zererova

Experience

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  Commonwealth Games, FINA WCH

  Mar 2006 - Jan 2007

  Media Center Volunteer

  Assistance within the management team of media centre facilities on both of the events.Tasks: helping to provide facilities and services necessary to enable journalists and photographers to work in a comfortable and professional environment, supervising the daily operation of welcome desk, media and photo work area, conference room, print distribution and media assistance.

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  Royal South Yarra Lawn Tennis Club

  Mar 2007 - Nov 2008

  Event Management Assistant, part time

  Assistance with organization of 2007 Club Championship and Supervisor of Regional Tennis Competition. Effective administration of all on-the-day operations and last-minute adjustments,Problem-solving to the satisfaction of involved parties, Satisfaction from the side of club management and members, as well as other interested parties in both the competitions - achieved.

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  Octagon

  May 2007 - Jan 2008

  Account Executive, internship

  Management of minor projects during sport events: Australian Safari and XXXX Gold Beach Cricket Tournament. Creating marketing proposals for client to fit the strategy of the company to our event – bringing creative ideas to the team,Performing media monitoring, market analysis, marketing research, Project management of certain elements within event – full responsibility for first aid servicesObtained employee of the month award – for my work on the marketing strategies proposed to clients. Mostrar menos

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  OMD Slovakia

  Jan 2009 - May 2011

  Media Planner

  - Account executive/manager, responsible for brand awareness of clients such as Nissan/Pepsi/Lays, executing campaigns with budget of over 100K EUR on a monthly basis.- Working with the account director as well as other departments within the agency such as research, buying or accounting to plan, execute and manage marketing strategy covering all the ATL communication channels – proven record of increased, sometimes more than doubled, sales generated with campaigns. - Assisting during negotiations with media houses to provide client with profitable conditions when developing media strategies and campaigns, leveraged partnerships with media houses. - Making recommendations/judgements on the most appropriate form of media, location and timing for each specific campaign, after-campaign reporting/evaluation including.- Identifying target audiences and analyzing their characteristics, behaviours and media habits, and thus adapting marketing strategy to current market situation. Mostrar menos

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  Red Bull

  Jan 2009 - Jan 2011

  PR Assistant

  Assistant to PR Manager responsible for monthly media monitoring, apart from others for RB racing, in addition to work in a press centre during Red bull events. Occasional translations of press releases to and from English language.

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  UFA SPORTS GmbH

  May 2011 - Oct 2011

  Team Assistant

  Assistant to CEO, Marketing Manager, and Head of Operations responsible for allocated projects.Annual marketing strategy – ideas, statistics, relevant market analyses for client.Support to head of operations during football match of our national football team – responsible for VIP area including catering. Communication with our PR agency regarding press releases (corrections) and press conferences (management).

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  Media consulta: world of ideas!

  Jul 2012 - Jan 2014

  Media Account Manager

  -Client management across the media planning department at media consulta. Including strategic and projekt management as well as day-to-day client contact across a range of international clients.- Management of international and national media plans & strategy based on insights and analysis, providing strategic development and creative thinking towards a cross media strategy covering apart from ATL also BTL activities. Mix of clients across several markets and sectors (publishers, tourism, fashion, leisure, government).- Highlights: Launch of a philosophy book in Germany that resulted in better than expected sales of the book as well as media campaign to support the launch event with no empty spaces. Media campaign for German Parliament to motivate people to participate on the elections, which resulted in increased participation. Media campaign for LC Waikiki to support a launch of their store in Azerbaijan which resulted in high sales in their stores.- New business proposals for local as well as international clients - Co-ordination of foreign markets - assistance with regional strategy and briefing process. Successful acquisition of new clients (GC Gruppe in Hungary, LC Waikiki in Azerbaijan market, European Commission representation office in Sweden, Qatar Airways in Serbia, Hamburg Airport in Germany). Mostrar menos

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  Mindshare

  Jun 2014 - Oct 2023

  Manager, Client Leadership

  Client management including strategic and project management as well as day-to-day client contact across a range of local and international clients.Management of international and national media plans & strategy based on insights and analysis, providing strategic development and creative thinking towards a cross media strategy covering apart from ATL also BTL activities. Mix of clients across several markets and sectors (pharma, fashion, luxury).

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  Playfair

  Jan 2018 - now

  Google Media Planner/Buyer

  Like a skilled alchemist, I merge artistry with data-driven insights to execute marketing campaigns that possess the power to captivate audiences and drive tangible results. As a Google Media Buyer, I represent a pivotal role in the facilitation of sales/leads for clients and thereby fostering their business triumph.From analysis of objectives through market research of the target audience to development of impactful ads, headlines and thus overall campaigns in order to define also insights and recommendations for future as well as other departments - I enjoy supporting client in their everyday challenges when it comes to generating sales/leads be it a large/medium/small-scale clients. An enterprising disposition, a flair for creativity, and an unwavering attention to detail are only few of my skills that ensure continuous growth of the companies I am supporting. Mostrar menos