Satadal Mazumdar

Experience

• 

  Freelance

  Nov 2018 - Dec 2020

  Graphic Designer

  - Worked with international clients with 30+ projects- Helped clients building their brands

• 

  Wylo

  Apr 2021 - now

  - Business Growth: Played a key role in developing and implementing a new business model, resulting in a 2x increase in revenue and a 4x increase in adoption. - Designing USP: Conceiving and building unique selling propositions (USPs) differentiated our product from the competition, resulting in the acquisition of 800 clients within two months of launch.- Design System: Updated and maintained the existing design system, expanding it to cover all products for consistent, scalable, and brand-aligned experiences.- MVP Refinement: Streamlined and polished the MVP's existing features, significantly improving user experience and making it more user-friendly thus increasing the customer satisfaction rate.- Workflow Simplification: Reimaging complex workflows into simplified and intuitive designs enhanced user understanding and efficiency, leading to a 30% conversion rate from free users to paid subscribers.- Mobile App Design: Designed and developed the mobile app for the SaaS platform, expanding accessibility and user engagement.- Feature Expansion: Designed and implemented new features, enhancing functionality and value within existing modules.- Website Development: Designed, developed, and maintained client websites using Framer, delivering high-quality results within deadlines to maintain positive client relationships.- Branding & Rebranding: Designed and rebranded the company website, contributing to a refreshed brand identity.- Played a pivotal role in launching the application on Product Hunt and AppSumo as part of the core team. Show less - Built a SaaS from scratch: Defined the design vision, user experience, and interaction flows for a successful SaaS platform.- WebApp & White-Label: Led the design and development of web applications and white-labeled solutions from the ground up, ensuring usability and brand consistency.- Wylo Mobile App: Enhanced the user experience of mobile apps, improving engagement and user satisfaction through strategic design interventions which helped to reach the 70,000 user milestone and increase the DAU (daily active users) by 25%.- Feature Innovation (For App): Developed and conceptualized new features, expanding product functionality and addressing user needs.- Design System: Built and evolved a cohesive design system for the web app and existing Wylo mobile app products, ensuring consistency and scalability. Show less

  • Product Designer

    Jul 2023 - now

  • UX Designer

    Oct 2021 - Jun 2023

  • UX Designer Intern

    Apr 2021 - Sept 2021
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  Apni Kaksha

  Sept 2021 - Apr 2022

  UI UX Designer

  - Conducted user research and market research for a new product. - Collaborated with other designers in designing some vital elements in the product. - Worked with the product manager in improving the digital presence.