Isa Merjanian

Experience

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  Tiffany & Company

  Nov 2014 - Feb 2015

  Seasonal Sales Representative
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  Louis Vuitton

  Mar 2015 - Sept 2016

  Visual Merchandiser & Operations Specialist

  During my time with Louis Vuitton I acted as the primary visual merchandiser at the store, working closely with corporate merchandisers, to help us rank in the top 5 stores in Canada for sales.

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  Free People

  Oct 2016 - Mar 2017

  Assistant Visual Manager

  As the Assistant Visual Manager, I created seasonal display features and worked with the Visual Manager to plan and implement in-store product displays.

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  PEJ Events

  Mar 2017 - Nov 2018

  Digital Marketing Manager

  + Developed digital marketing strategy, which created a strong brand identity and generated a consistent sales pipeline.

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  TrustRadius

  Nov 2017 - Apr 2019

  + Created strategic research plans, oversaw implementation, and delivered effective data-stories to our B2B software clients. + Spearheaded TrustRadius' tech conference review acquisition product offering, an area of business that saw significant growth during my time there. This included strategic planning, price modeling, and service execution. + Sourced and vetted software users to provide detailed feedback on B2B tools they use. Feedback was used in targeted marketing campaigns, case studies, and as an internal guidepost for product reception.

  • Associate Customer Success Manager

    Nov 2018 - Apr 2019

  • Researcher

    Nov 2017 - Nov 2018
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  Janet, Janet & Suggs, LLC

  Apr 2019 - Feb 2021

  UX Researcher

  + Conducted mixed-methods UX research and collaborated on UX design for a major website redesign. This resulted in average 30% reduction in time-to-target and 877% increase in conversion.+ Led UX and digital marketing research, end to end, for the website launch for sister company Cerebral Palsy Family Lawyers (CPFL). CPFL has, to date, represented more than 30,000 families in cases of medical malpractice that resulted in CP.

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  Special Audience Marketing

  Apr 2019 - Feb 2020

  + Led two major research initiatives for a Fortune 500 health care client's customer communication system. Recommendations based on this research led to a 45% increase in customer satisfaction and a 36% increase in appointments booked.* In 2020, SAM was acquired by Janet, Janet & Suggs, LLC. + Created and maintained effective marketing strategy and content pipeline for a range of clients including national law-firms, online publications, and a Fortune500 healthcare company.+ Managed contracted content producers, providing guidance, evaluating performance, and adjusting strategy as needed.

  • UX Researcher

    Apr 2019 - Feb 2020

  • Digital Marketing Manager

    Apr 2019 - Feb 2020
• 

  Compliable

  Feb 2021 - Mar 2024

  + Collaborated with CTO to develop the product roadmap, feature requirements, and design documentation while contributing design assets and prototypes.+ Owned product research (mixed-methods) end-to-end, to inform data-driven design and product strategy.+ Collaborated with the executive team to create investor pitch decks and other materials based on (above) research in order to secure operational funding.+ Led Design Ops including hiring and talent management, mentorship, and the collaborative design process. Show less

  • Product Design Manager

    May 2022 - Mar 2024

  • Senior UX Designer

    Nov 2021 - May 2022

  • UX Designer

    Feb 2021 - Oct 2021