Natalie Miller

Experience

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  Scripps College

  Jul 2006 - Jul 2007

  Admission Counselor

  Coordinated college fairs, high school visits, and promotional events thatresulted in a 5% increase in applications, and a 262.5% increase in overall yieldfrom assigned territory.• Spearheaded the creation of new publications, communications, and eventscatering to a changing youth culture.• Recruited, interviewed, and evaluated prospective students, and wasinstrumental in the matriculation of the highest achieving class on record.

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  Entrepreneurs Foundation of the Northwest

  Jan 2007 - Jan 2007

  Marketing And Public Relations Intern
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  Oregon Economic and Community Development Department

  Jan 2007 - Jan 2007

  International Trade Intern
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  Ferguson Wellman and West Bearing

  Dec 2007 - May 2013

  Created and led digital marketing strategy and operations.• Launched customer web portal, created multi-media communications plan,branding guidelines and established social media presence.• Implemented a company blog that was named by Masters In Accounting asone of the Top 25 Financial Advisor Blogs on the web.

  • Marketing and Communications Manager

    Apr 2012 - May 2013

  • Sales and Marketing Associate

    Dec 2008 - Apr 2012

  • Sales and Marketing Assistant

    Dec 2007 - Dec 2008
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  Women for Success Portland

  Nov 2009 - Jan 2013

  Community Relations Chair
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  Slalom

  Jun 2013 - Feb 2014

  Consultant

  Drove delivery on a high profile software project for a Fortune 100 retailmanufacturing company in Portland, Oregon, utilizing Agile methodology.• Developed budgets, work-back schedules, and resource plans for monthly Agilereleases, which resulted in improved team efficiency and transparency.• Oversaw an 80 person team of both on-and-offshore developers, analysts andquality assurance testers.

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  Nike

  Feb 2014 - Sept 2021

  Established a new Brand Strategy organization and developed operatingmodel, leading to more impactful Brand messaging for our consumers.• Facilitated workshops and leadership offsites to drive strategy development andpromote cross-capability collaboration and culture building.• Created seasonal Brand strategies, informed by consumer insights and trends,business objectives, product information, financial targets, and sport andcultural moments.• Drove communication and strategy adoption within the organization to ensureall Brand work for the season delivered on strategic priorities Show less Created the three-year brand, product, sales, distribution and growth strategy,in partnership with senior executives, for Nike Golf, Tennis, Skate and Hurley.• Drove a complex, cross-functional, cross-category release for the new Nike Poloapparel franchise. Partnered with creative agencies to develop product brandidentity and rollout plan which drove one of the highest heat apparel launchesin Nike history.• Developed annual athlete strategies for Nike sponsored athletes includingRafael Nadal, Rory McIlroy and Tiger Woods. Show less Developed operational strategy to support key Brand priorities.• Created and implemented an innovative, flexible, and user-centric operationaltechnology strategy, for 650+ employees, resulting in improved efficiency andcost reduction. This strategy has been adopted by other teams across Nike.• Led a cross-functional team of five that designed, developed, launched and ledadoption of critical process improvements including new creative reviewprocess, new project management toolset, and a custom budgetmanagement tool. Show less Managed large, cross-capability projects for Nike.com’s e-commerce checkoutand payment engine, including: new global payment method integrations;rollout of new Nike.com sites in Japan, China, and Canada; and the creation ofcommerce-enabled mobile apps.• Oversaw a $30 million budget, working on forecasting, actual spend trackingand accounting reporting.• Managed a team of six project managers, ensuring consistency of delivery, riskmanagement, budget tracking and stakeholder communication. Show less

  • Director, 365 Member Marketing, APLA

    Dec 2020 - Sept 2021

  • Director, Brand Strategy, North America

    Oct 2018 - Dec 2020

  • Director of Strategic Planning - Golf, Tennis, SB and Hurley (Interim)

    May 2018 - Oct 2018

  • Strategic Operations and Technology Manager, North America Brand Marketing

    Feb 2016 - Oct 2018

  • Lead Project Manager - Nike.com

    Feb 2015 - Feb 2016

  • Senior Project Manager - Nike.com

    Feb 2014 - Feb 2015
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  Apply101

  May 2014 - Sept 2020

  Owner

  apply101 is the free college application management tool that makes it easy for students, parents and others – counselors, mentors, coaches– to manage everything their student has to do to apply to and pay for college.

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  Cannon Beach Escape Room

  Jun 2017 - Jun 2021

  Owner

  Designed and built five unique and immersive escape room experiences, including a pirate-themed room, an art heist experience, and a summer camp-inspired adventure, demonstrating creativity, problem-solving skills, and an understanding of user experience design and gamification principles.Developed and implemented engaging puzzles, riddles, and challenges that captivated players and created memorable experiences, showcasing a talent for crafting engaging and thought-provoking scenarios.Founded and operated a highly successful escape room business for four years, achieving consistent profitability and recouping initial startup costs within three weeks of opening. Led a team of employees, fostering a positive work environment and delivering exceptional customer service. Show less

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  Google

  Sept 2021 - now

  Head of Strategy and Operations, Brand Studio