Adeel Khan

Experience

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  University of Wolverhampton

  Nov 2013 - Feb 2014

  Marketing Assistant

  o Playing a vital role in all aspects of marketing for the University’s Built Environment Climate Change Innovation (BECCI) Projecto Producing flyers and press releases, writing copy for the website and compiling newsletterso Carrying out market research, event management, customer relationship management (CRM), and social media managemento Utilising expertise and communication skills to liaise with stakeholders and ensure the programme’s objectives are key to all communicationso Supporting the development of key marketing research, organisation / buyer behaviour, marketing decision making and advertising / marketing campaignso Actively involved in the recruitment process from the assessment of CVs to being involved at interview stage with the Project Manager; and being held fully responsible for the induction of two new employeeso Continually assessing target markets and the existing client base to ensure every marketing opportunity is maximisedo Creating effective case studies / success stories on past clients, capitalising on all potential opportunities to raise the profile of the projecto Proofreading and critically reviewing existing or new marketing and business materialKey achievements:o Successfully building up brand awareness of the project through the production of comprehensive marketing materials, such as information packs, case studies, and the compiling of newsletterso Personally increasing social media business contacts by more than 400%, through an active social media campaign and attendance at networking eventso Personally initiating the creation of various databases, including the social media contact database and market research database, optimising all information held on key clients and contacts, and monitoring data to ensure it is complete, up to date and accurate, thereby using it to identify potential leads and strategic partners Show less

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  De Haagsche Schoolvereeniging

  Feb 2014 - Apr 2014

  Marketing Executive

  Completing the highly beneficial Leonardo da Vinci programme, a 3 month graduate development programme within the international department of a primary school for ex-pat children in the Netherlands. Successfully managing the school brand through effective use of marketing materials and campaignsKey achievements:o Creating, designing and editing an informative magazine to promote the school and its key assetso Taking full ownership for full life cycle of magazine, including market research, information gathering, choosing content, interviewing pupils, teachers and parents, writing articles and compiling questionnaires.o Setting up focus groups to find out what the stakeholders of the school want to see in the magazine, and acting on their recommendations Show less

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  GAZEBO THEATRE IN EDUCATION COMPANY LIMITED

  May 2014 - Jan 2016

  Marketing and Communications Manager

  Establishing a new marketing division, designing and implementing marketing and communications strategies.• Implementation of new content marketing and social media strategies • Secured PR, Radio and TV interviews raising brand awareness and market reach. • Won a monthly $10K Google AdWords grant, increasing PPC advertising savings.• Increased workshop bookings by 30% and event audiences by 242.8%.• Increased website sessions by 433%.

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  Sirus Automotive - Wheelchair Accessible Vehicles

  Jan 2016 - Sept 2016

  Marketing Officer

  Supporting marketing strategy delivery and collateral for a specialist car dealership.• Implementation of a marketing plan, through B2B marketing campaigns.• Negotiated key media contract, reducing digital cost from £32.54 to £2.35.• Designed and implemented new innovative media strategies to deliver £7K in savings.• Managed a complete overhaul of the company website.

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  Sport Birmingham

  Nov 2016 - Jun 2019

  Marketing and Communications Officer

  • Implementing all marketing and communication strategies for sporting initiatives in Birmingham.• Increased digital reach by 45% and engagement by 53.5% per month on average • Optimised key marketing channels, increasing content conversion from 11% to 21%. • Increased average monthly web visits by 61.3% and social media followers by 86.2%.• Delivered the annual marketing plan in line with the brands vision.• Development of marketing, communications plans and campaigns for all projects.• Delivery of content creation for a range of communication channels.• Development of digital strategy.• Managed the marketing budget.• Developed relationships with the local Press.• Design of all marketing collateral with external design agencies.• Direct line management of a digital marketing apprentice.• Guided project staff in the development of news stories and case studies. Show less

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  The Active Wellbeing Society

  Jun 2019 - Jul 2021

  Marketing Manager

  • Responsible for all marketing and communication matters for local deprived citizens.• Implemented behaviour change marketing targeting disadvantaged communities, utilising research and segmentation to inform marketing and communications activity. • Increased wellbeing card sign ups by 16.3% and yearly outdoor attendances from 84,241 to 130,121.• Launched the marketing and communications strategy roadmap for a £9.72M programme.• Led strategic planning of the virtual wellbeing offer, providing 900+ hours of live video content.• Increased engagement by over 700%, followers by 1700% and website visits by 99.9%.• Leading team of Marketing and Communication Officers to deliver E2E marketing operations. • Resource planning and performance management, hiring and setting objectives.• Driving all engagement and messaging activities and marketing strategy development.• Increasing brand reputation, ensuring guideline compliance.• Creation and delivery of a cross-organisational engagement and communications strategy.• Design and implement the annual communications plan to raise brand profile.• Led creation and delivery of key marketing campaigns, communications collateral and publications. • Leading continuous development of all digital channels.• Formulation and delivery of Media and PR activities.• Supporting response to critical incidents through b2b communication.• Leading a cross-functional group of Media Champions from across the organisation.• Develop marketing budgets up to £180K.• Design and implement new internal marketing and communications procedures.• Developed brand activism using storytelling, media packs and social marketing tactics Show less

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  Black Country Healthcare NHS Foundation Trust

  Aug 2021 - now

  Communications Manager