Michelle Serdula

Experience

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  Arrow Creative, LLC

  Jan 2004 - Jan 2010

  Owner / Creative Director

  Responsible for daily business operations, new client generation, and creative / art direction for a boutique ad agency and its team of freelance designers, photographers, and copywriters. Provided bespoke design and corporate communication solutions to small and large B2B, Retail Non-Profits and Organizations.

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  Boy Scouts of America

  Jan 2010 - Aug 2021

  Led end-to-end design and implementation of retail sales, e-commerce marketing, and promotions for Boy Scouts of America Supply Group. Managed internal teams and partner agencies for product development, positioning, and promotion. Oversaw content creation across website, email, social media, and direct mail, ensuring impactful brand presence. Utilized data analysis and KPI tracking to optimize campaigns, driving peak performance and revenue growth.

  • Marketing Project Director

    Jul 2015 - Aug 2021

  • Senior Art Director

    Jan 2010 - Jul 2015
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  Starmount Healthcare Management

  Sept 2021 - Sept 2023

  Marketing Director of StarMount Healthcare

  Reinvigorated the brand presence of StarMed Healthcare through the seamless implementation of comprehensive brand guidelines across various platforms - digital marketing, direct mail, social media, public events, and the web. Provided exemplary leadership in operational direction and project management, ensuring the success of pivotal initiatives, including COVID-related testing events, new primary care facility openings, North Rapid Response start-up, and the establishment of a state-of-the-art lab facility. Show less

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  Boy Scouts of America

  Oct 2023 - now

  Concept and Innovation Manager