Michelle Serdula

Michelle Serdula

Owner / Creative Director

Followers of Michelle Serdula288 followers
location of Michelle SerdulaCharlotte, North Carolina, United States

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  • Timeline

  • About me

    Dynamic Marketing Leader | Guiding Vision, Executing with Precision, and Transforming Challenges into Successes.

  • Education

    • Syracuse University

      1989 - 1993
      Bachelor of Fine Arts (B.F.A.) Advertising
  • Experience

    • Arrow Creative, LLC

      Jan 2004 - Jan 2010
      Owner / Creative Director

      Responsible for daily business operations, new client generation, and creative / art direction for a boutique ad agency and its team of freelance designers, photographers, and copywriters. Provided bespoke design and corporate communication solutions to small and large B2B, Retail Non-Profits and Organizations.

    • Boy Scouts of America

      Jan 2010 - Aug 2021

      Led end-to-end design and implementation of retail sales, e-commerce marketing, and promotions for Boy Scouts of America Supply Group. Managed internal teams and partner agencies for product development, positioning, and promotion. Oversaw content creation across website, email, social media, and direct mail, ensuring impactful brand presence. Utilized data analysis and KPI tracking to optimize campaigns, driving peak performance and revenue growth.

      • Marketing Project Director

        Jul 2015 - Aug 2021
      • Senior Art Director

        Jan 2010 - Jul 2015
    • Starmount Healthcare Management

      Sept 2021 - Sept 2023
      Marketing Director of StarMount Healthcare

      Reinvigorated the brand presence of StarMed Healthcare through the seamless implementation of comprehensive brand guidelines across various platforms - digital marketing, direct mail, social media, public events, and the web. Provided exemplary leadership in operational direction and project management, ensuring the success of pivotal initiatives, including COVID-related testing events, new primary care facility openings, North Rapid Response start-up, and the establishment of a state-of-the-art lab facility. Show less

    • Boy Scouts of America

      Oct 2023 - now
      Concept and Innovation Manager
  • Licenses & Certifications

  • Volunteer Experience

    • Explorer Troop Volunteer

      Issued by Boy Scouts of America on Jan 2014
      Boy Scouts of AmericaAssociated with Michelle Serdula