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Anica Koehler

Anica Koehler

International Department and Subsidiary Controlling Intern

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  • Timeline

  • About me

    Trade Marketing Manager Siemens at BSH Home Appliances Group

  • Education

    • The University of Birmingham

      2011 - 2012
      MSc Marketing Communications Distinction

      • Won an advertising pitch for a West Midlands based FMCG company• Expanded teamwork and communication skills in a multi-cultural context• Improved presentation skills and ability to deal with new situations• Received the Simon Evans Scholarship for marketing students

    • RSM Erasmus University

      2008 - 2011
      BSc International Business Administration

      Activities and Societies: Writer for the STAR Interface Magazine • Covered modules in marketing, human resources, strategy, finance and accounting, cross-cultural management• Bachelor Thesis topic: "Negative CSR information in social media has more effect on stakeholder attitudes and preferences than positive CSR information."

  • Experience

    • Dussmann AG & Co. KGaA

      Jul 2009 - Aug 2009
      International Department and Subsidiary Controlling Intern

      • Engaged in market and competitor analysis• Generated a master proposal for tendering to airports, which simplified and improved the sales process

    • Habasit

      Sept 2009 - Jan 2010
      External Consultant

      • Analysed intra-organisational problems• Developed an implementation strategy for improvements, which was presented to the board

    • Villeroy & Boch

      Aug 2010 - Dec 2010
      International Project Business Marketing Intern

      • Designed, briefed and supervised development process of communication and POS-materials for various media channels• Built and maintained relationships with advertising agencies and other internal and external partners in an international context• Organised photo shoots efficiently, resulting in the successful completion of the premium reference brochure Signs of Character• Researched and analysed information to aid decision-making at all management levels• Prepared presentations for both internal and external use• Designed, organised and coordinated means to ensure successful participation at fairs, trade shows and congresses Show less

    • East End Foods

      Jan 2012 - Apr 2012
      Advertising Agency Project

      • University project for developing a communication campaign with the goal of approaching a new target audience• Member of the winning team in a competition with 8 other teams

    • Reckitt Benckiser

      Sept 2012 - Feb 2013
      Marketing Intern Fabric Care

      • Briefing and coordination of the development of communication materials, POS-Displays and artworks• Market and competitor analysis with AC Nielsen• Built and maintained relationships with advertising agencies and other internal and external partners in an international context• Integration of several brands in online media

    • Garmin DACH

      Jun 2013 - Feb 2022

      • Trade Marketing Manager DE

        Mar 2018 - Feb 2022

      • Marketing Specialist

        Jun 2013 - Feb 2018

    • BSH Home Appliances Group

      Mar 2022 - now
      Trade Marketing Manager Siemens

  • Licenses & Certifications

    • Women in Leadership

      ELVTR
      Apr 2024