Mélissa Tetaz

Experience

• 

  Sophie Paris

  Jul 2015 - Aug 2015

  Marketing and Marketing Digital Assistant

  • Prepared product positioning for novelties and activities for events• Created and distributed flyers on product and services novelties

• 

  TUGERS Co

  Jul 2016 - Aug 2016

  Marketing and Distribution Assistant

  • Elaborated a 6-month marketing plan through a daily market and competitor analysis• Promoted worldwide products and novelties to new retailers and partners• Managed stock to guarantee client satisfaction and secure sales• Sales associate in the boutique

• 

  Saint-Gobain

  Jan 2017 - Jun 2017

  Marketing Assistant

  • Distributed monthly newsletters from my department after working on the content and layout• Managed webinars of product and project novelties through briefs, invitations and communication• Piloted SEO analysis to optimize the website visibility on all the search engines• Wrote case studies redaction on key projects with glass for facade• Created and distributed a product brochure about our products and services for our key clients.• Organized 3 events bringing together key clients and partners in New York, London and Paris Show less

• 

  NEOMA Business School

  May 2017 - Apr 2018

  Head of the CESEM Student Union (Bureau Des Elèves) 2017/2018

  • Led a multicultural team of 35 students and held more than 10 partnerships• Organized 20 student events in one year and planned communication campaign for each event• Implementation of a new student loyalty program• Managed a budget

• 

  Garuda Indonesia

  Jul 2017 - Aug 2017

  Marketing Assistant - Partnership Unit

  • Enhance partnership between Garuda and Swissel-Hotel in Indonesia• Organized a summer travel itinerary through our partnerships at a competitive price

• 

  NEOMA Business School

  Jun 2018 - Jun 2018

  Head of the Admissibles NEOMA 2019

  • Recruitment for the crew • General organisation including budget, transportation, accommodation, and general roll-out. • Daily presentation in an amphitheater to 300 admissibles and their parents• Reporting with the School Administration

• 

  Zimmerli of Switzerland

  Apr 2019 - May 2019

  Junior Consultant (ext.)

  Elaborated a strategic plan to recruit Chinese Millennials clients focusing on brand awareness and a 1-year campaign in social media, print and event

• 

  Cartier

  Jul 2019 - Oct 2023

  • Pilot an international project for 9 months including implementation, management and capitalization)• Collaborated with more than 10 different departments and 2 external key suppliers• Produced more than 45 commercial tools and learning assets with high knowledge and understanding on creations and the business• Increased sales in FJ&FJW, with +11% Sales Associates selling FJ&FJW and 92% of internal boutiques selling FJ&FJW • Improved the boutique circulation through an extensive analysis• Update and analyse sales and client data for reports, projects and strat plan• Prepare novelties communication and learning courses and ensure price alignment and changes• Make sales projections for products in the accessories category and align on assessments and roll-out with Merchandising team • Organized an exhibition that reached 1000 visitors and led to sales in boutiques• Piloted strategic project, with objective to increase watch sales in a market• Coordinated 4 visual merchandising changes in 8 boutiques• Followed-up the communication budget and ensure roll-out of setted market activations • Followed-up approx. 30 leather goods item development, ensuring production and quality requirements and constant alignment with marketing• Formalized development process from marketing brief until industrialization for leather goods within the company and the new manufacture and production site

  • Project Manager in High Jewellery and Watches

    Mar 2022 - Oct 2023

  • Operational Marketing Coordinator

    Feb 2021 - Feb 2022

  • Communication & Strategic Projects Coordinator

    Feb 2020 - Feb 2021

  • Leather Goods Product Development Coordinator

    Jul 2019 - Jan 2020
• 

  Cartier

  Mar 2024 - now

  Cultural Event Project Manager

  • Produced 6 concerts, 2 album recording and 1 documentary (incl. budgeting, management of external service providers and artists)• Maintain close collaboration with internal partners (communication, celebrities & influencers, markets, legal) and external partners (artists, event and communication agencies)• Set up new strategy and processes for concert organization and follow-up