Ashley Kraft

Ashley kraft

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location of Ashley KraftNashville Metropolitan Area
Followers of Ashley Kraft1000 followers
  • Timeline

  • About me

    Onboarding Consultant & Revenue Manager for Wheelhouse

  • Education

    • Middle tennessee state university

      2005 - 2009
      Bachelor of science degree organizational communication

      Activities and Societies: Alpha Delta Pi, MTSU Dance Team-Captain, MTSU Band of Blue, National Panhellenic Council-Treasurer.

  • Experience

    • Monteagle winery

      May 2009 - Oct 2009
      Head coordinator-internship

      -Recruit vendors and sponsors-Publicize event to the public-Oversee vendor contracts-Recruit volunteers for set up, strike, and during event-Plan diagram and decorate venue

    • Community development center

      Jun 2010 - Dec 2011
      Independent support coordinator

      -Support 28 Tullahoma clients with intellectual disabilities-Organize pre-planning, planning, group support, and agency meetings with the client, the client’s family, the physicians, and the agencies involved-Complete state paperwork, -Prepare amendments-Travel-Resolve any conflicts that should arise

    • Doubletree by hilton murfreesboro

      Jan 2012 - Jan 2014
      Catering coordinator

      -Assist the Director of Catering in planning meetings, weddings, and other events. -Meet with clients to discuss details and menus of events. -Set up of events including weddings. -Place event linen orders. -Handle billing for all clients. -Handle site visits and tastings. -Oversee all social media for the hotel including Facebook, Pinterest, YouTube, Twitter, FourSquare, Wedding Wire, and The Knot. -Create, review, and confirm contracts, BEOs, receipts, and service evaluations. -Create, confirm, and copy event packet for each manager every week. -Network throughout Murfreesboro and Nashville. -Office work such as filing, answering a multi-line phone, faxing, checking email, and attending meetings. Show less

    • The sewanee inn

      Apr 2014 - Jan 2016
      Event services manager

      -Assisted in opening the #1 ranked hotel in Tennessee in 2014, where I created contract templates, operating systems, and policies for the Catering and Events Department. -Meet with clients to discuss details and menus of events-Set up of events including weddings, banquets, dinners, and conferences-Handle billing for all event clients. -Handle site visits and tastings. -Assist Corporate and the General Manager in annual food & beverage budget reform. -Assist Chef in creating customized/specialty menus.-Identify with being Manager on Duty on scheduled days. -Assist in running daily restaurant operations. -Assist in human resource duties, such as marketing open positions, receiving and reviewing resumes, and holding interviews. -Assist in hosting employee appreciation and holiday events. -Oversee all social media for the hotel, including Facebook. -Create, review, and confirm contracts, BEOs, banquet checks, receipts, and service evaluations. -Communicate upcoming events weekly with management, corporate, and hourly staff. -Network with the Director of Sales. -Market the Inn at tradeshows, community events, and association/organization meetings. -Office work such as filing, answering a multi-line phone, faxing, checking email, and attending meetings. Show less

    • Fairfield inn & suites by marriott

      May 2016 - Sept 2016
      Director of sales

      -Oversee 50 - 60 LNR accounts-Grow corporate, SMERF, LNR, and transient business for a 62 room property-Handle marketing and networking events-Assist in LNR Analysis, P&L updates, and other corporate reports

    • Turnkey vacation rentals

      Sept 2016 - Oct 2018

      -Lead a team of Account Managers within a specific market.-Maintain reports of progress for and in regards to the team.-Handle all escalated incidents and provide impeccable customer service.-Onboarding process with owners including data gathering on their home, gathering required information and helping to prepare the home as a short-term rental-Work proactively with owners to remove barriers that reduce bookings and lead to guest experience issues-Respond in a timely manner to owner questions / issues and offer rapid solutions, working with other Turnkey departments like Sales, Field Operations and the Guest Experience team-Become generally knowledgeable on all aspects of the TurnKey offering – listing strength, utilization and rate management, license/tax compliance, and overall property management processes-Perform “campaigns” as assigned, to reach out to specific segments of owners with targeted solutions, needs, and opportunities; report on progress and results of these campaigns-Build strong and lasting relationships with owners, assuming primary responsibility for owner retention Show less -Onboarding process with owners including data gathering on their home, gathering required information and helping to prepare the home as a short-term rental-Work proactively with owners to remove barriers that reduce bookings and lead to guest experience issues-Respond in a timely manner to owner questions / issues and offer rapid solutions, working with other Turnkey departments like Sales, Field Operations and the Guest Experience team-Become generally knowledgeable on all aspects of the TurnKey offering – listing strength, utilization and rate management, license/tax compliance, and overall property management processes-Perform “campaigns” as assigned, to reach out to specific segments of owners with targeted solutions, needs, and opportunities; report on progress and results of these campaigns-Build strong and lasting relationships with owners, assuming primary responsibility for owner retention Show less

      • Senior Account Manager

        Aug 2017 - Oct 2018
      • Account Manager

        Sept 2016 - Aug 2017
    • Goodnight stay

      Oct 2018 - Jul 2019
      Senior account manager

      -Grew market from 0 – 30 properties within 6 months -Grew revenue for experienced homeowners by 20% from 2018 – 2019 -Develop operational processes -Establish sales and revenue expectations-Assist in software integration with AirBNB, HomeAway, Virtual Key, and other bookings/vacation platforms-Oversee homeowner accounts and satisfaction

    • Stay alfred

      Aug 2019 - May 2020

      -Establish and maintain strong relationships with current and future building partners-Assist with conflict resolution, contract negotiation, support of the organization’s business and revenue needs, and community engagement-Submit monthly reports and as-requested reports; complete projects and deliverables-Proposes goals and objectives for each property that will lead to implementation of strategic plans-Target existing relationships and properties for expansion-Review and renegotiate renewal rates and terms for both residential and Master Lease Agreements-Assist and review in the underwriting of future acquisitions-Manage change, resolve conflicts and ensure collaboration within teams and/or units; includes maintaining the highest standards of ethical conduct and integrity-Take initiative to identify, prioritize and implement all elements required to fulfill responsibilities in keeping with core strategic goals-Strong problem-solving skills, including ability to effectively address any issue in collaboration with others as appropriate-Advocate and implement professional development for self, direct reports and others, including capability to work with peers and other resources to provide development and mentoring opportunities; includes adherence to organization’s standards for performance feedback-Work independently and manage the independent work of other Team Members as appropriate; includes the ability to recognize the need for involvement of other teams and peers and capability to effectively facilitate that collaboration Show less -Manage time productively in a remote-working environment-Establish and maintain strong relationships with current and future building partners-Assist with conflict resolution, contract negotiation, support of the organization’s business and revenue needs, and community engagement-Submit monthly reports and as-requested reports; complete projects and deliverables in an accurate and timely manner-Develop property plans and execute them within assigned region-Manage change, resolve conflicts, and ensure collaboration within teams and/or units; includes maintaining the highest standards of ethical conduct and integrity-Take initiative to identify, prioritize and implement all elements required to fulfill responsibilities in keeping with core strategic goals-Strong problem-solving skills, including ability to effectively address any issue in collaboration with others as appropriate-Advocate and implement professional development for self, including capability to work with peers and other resources to provide development and mentoring opportunities; includes adherence to organization’s standards for performance feedback-Work independently and manage work; includes the ability to recognize the need for involvement of other teams and peers and capability to effectively facilitate that collaboration Show less

      • Director of Asset Management

        Feb 2020 - May 2020
      • Regional Director of Strategic Partnerships

        Aug 2019 - Feb 2020
    • Tullahoma nutrition & manchester nutrition

      Jul 2020 - Jun 2023
      Small business owner
    • Vintory

      Mar 2021 - Sept 2022
      Partner success manager
    • Beyond

      Sept 2022 - Jul 2024
      Client revenue manager
    • Wheelhouse

      Jul 2024 - now
      Onboarding consultant & revenue manager
  • Licenses & Certifications

    • Applied organization and planning

      Lipscomb university
      May 2020
    • Hospitality and tourism management

      Florida atlantic university
      Apr 2020
    • Meeting and event planning

      Belmont university
      Nov 2009