Michael Capotrio

Michael capotrio

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location of Michael CapotrioDoylestown, Pennsylvania, United States
Followers of Michael Capotrio632 followers
  • Timeline

  • About me

    Marketing Director at LabRepCo

  • Education

    • Upper dublin high school

      2003 - 2007
    • Bloomsburg university of pennsylvania

      2007 - 2012
      Bsba information and technology management

      Activities and Societies: Beta Sigma Delta Relevant Course Work:Information Technology Management, Enhanced Business Applications, Telecommunications and Networking, Systems Security Management, Data Driven Web Development, Cases in IT Management, Human Technology Interaction Management, Training and Development

  • Experience

    • Poley landscaping

      Dec 2011 - Jun 2013
      Webmaster

      Designed & maintained companies first website to build online presence and generate leads.Responsible for gathering information, images, developing content and meta information for website.

    • Wise snacks, inc.

      Jan 2012 - Apr 2012
      It intern

      - Assisted at help desk with fixing minor problems with software and replacing hardware.- Worked with Microsoft SharePoint as a collaboration tool to communicate with co-workers.- Assisted in transferring company website to their own host by testing new site for errors.- Assisted in updating company database by creating databases and tables in SQL Server 2008 for order specifications.

    • Sicom systems

      Jul 2012 - Sept 2012
      Support specialist

      Efficiently analyzed & resolved various customer issues in timely fashion to help client resume normal business operations.Followed up with clients to ensure optimal customer satisfaction following support engagement and problem resolution.

    • Labrepco

      Sept 2012 - now

      Manages online paid search campaigns through Google Adwords & Bing Ads.Establishes & presents monthly & yearly website analytic reports.Utilizes data analytics to determine effectiveness of marketing campaigns in order to improve upon marketing efforts & eliminate unproductive costs.Crafted concept, design and content for a wide range of marketing campaigns including eblasts, digital & printed brochures, blogs and social media.Responsible for updating website content (product descriptions, images, videos) through WordPress CMS.Consistently update website meta data contributing to an increased ranking and visibility in organic search results.Collaborate with web development team to design & roll out new corporate ecommerce website resulting in a significant growth in organic traffic, leads and online orders.Plan and attend outreach events to represent company brand and increase customer base.Manages Marketing Department budgets and staff Show less Updated content and meta information for company website.Managed company social media platforms.Designed marketing materials such as flyers and eblasts through Adobe software including Photoshop, Illustrator & inDesign.Contributed creative ideas & designs for website to develop user-friendly interface and increase conversion rate.Generated reports detailing campaign performance, customer engagement and engagement trends through Google Analytics and Search Console.Photographed products for website content, product literature, and created videos to develop YouTube presence. Show less

      • Marketing Director

        Feb 2016 - now
      • Marketing Coordinator

        Sept 2012 - Jan 2016
  • Licenses & Certifications