Experience

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  Pt. nestlé indonesia

  Jan 2015 - Jan 2016

  Marketing trainee

  1. Contributed to successful marketing campaigns, resulting in 45% boost in brand engagement during new product launches2. Identified and communicated with potential customers, developed new sales strategies and plans.3. Led market expansion by acquiring 150+ new accounts resulting in a 30% increase in regional sales volume4. Ensure regular and effective communication with management of key customers through regular visits and performance reviews with them5. Supervised 15 distributor's salesforce ensuring a consistent achievement of 10% over sales targets Show less

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  Pt nestlé indonesia

  Jan 2016 - now

  Senior area nutrition supervisor

  1. Experienced lead 4 local retail and 1 national medical distributors with a team of 37 salesman, 15 Merchandiser, 14 SPGs by providing field training and support in achieveing IDR 36 bio in annual sales through strategic territory and performance management2. Championed “6 month - Fast Furious Growth (FFG) GT Channel Project”, elevating OA growth by 33% and exceeding sales targets by 22.3% on GT channels3. Hit KPI Government Tender sales performance by 136.5% YoY through GTM brand activation excellence execution in a year4. Oversaw distributor performance including daily call dan EC compliance, POSM-Promo-OSA execution on store, outlet order, SKU sold, sell-in sell-out, forecasting supply and Grading review per 6 months5. Implemented 360° marketing campaigns (in-store, ATL, BTL, TTL) and cross functional teams collaboration with focus on mass distribution, strategic promotion, and impactful store displays, successfully elevating market share to 55.7%6. Managed and optimized area budget in alignment with JBP store execution, delivering +68% ROI on trade investments7. Led daily, weekly, monthly business reviews, identifying new market opportunities and optimizing trade execution, participated in strategic meetings to review targets and business growth strategies Show less