Experience

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  Procter & gamble

  Oct 2003 - Feb 2005

  Management & marketing consultant i procter&gamble

  Business advisor key accountsProfitability and sales analysis ACHIEVEMENTS:Support restructure of Austrian key player

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  Tramondi werbung

  Mar 2005 - Mar 2007

  Sales manager i tramondi gmbh

  Take-over and market full rights license of Hofbräuhaus HB MünchenAlongside FIFA World Cup 2006 commercialization of “Official Unbranded Balls” license for Europe market place

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  Adidas

  Apr 2007 - Sept 2009

  Product-manager i adidas global training

  Planning and creation of exclusives performance product LinesSell-in to Europe key accountsIntersport, Sports Direct, JD Sports, CIS DTCACHIEVEMENTS:Retail Launch “Torsion Range” at JJB retailerWinter jackets series retail launch for own retail CISSignificant SMU market share gain back at JD SPORTS

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  Adidas ag i herzogenaurach

  Oct 2009 - Aug 2011

  Licensed concept manager i adidas global football

  Conception and implementation of licensed asset strategies FC Bayern Muenchen / Deutscher Fussball BundCommercial product & communication plans enrollmentACHIEVEMENTSLaunch of first integral license club plansInternational commercial expansion to China and US

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  Adidas china ltd.

  Sept 2011 - Apr 2013

  Senior merchandising manager i adidas global football shanghai

  Football apparel lead for Greater China regionHeading up x-functional creation team to prime Performance and lifestyle apparel collectionsACHIEVEMENTS:Implemented new category strategy and synced with local sales forceSeized China business potential to double-digit growth ratesRange expansion to Korea and SEA

• 

  Adidas

  May 2013 - now

  END-2-END Business Management with high KEY-ACCOUNT affinity.COMMERCIALLY oriented / vested with a BRAND MINDSETBridging PRODUCT to GO-TO-MARKET to COMMERCIAL to MARKETINGRounded-off with a PEOPLE FIRST mentality Account marketing lead for PURE PLAYER & FASHION KEY ACCOUNTSABOUT YOU, BSTN, SNIPES, ZALANDO, OVERKILLACHIEVEMENTS:Configuration of new department set-upWithin 1 year business turn-around to new record sales Game-Plan compilation with advanced digital marketing analytics Category Lead apparel region AsiaFull responsibility for product creation and merchandising governance ACHIEVEMENTS:Formation of new Asia Creation-Center set-upSeizing regional business whilst establishing efficiency scorecardWidening range reach into Europe / US market landscape

  • Senior-Director KEY ACCOUNT MANAGEMENT EUROPE

    Jan 2022 - now

  • Director Key Account Management I Adidas Europe

    Sept 2015 - now

  • Director Category Management Adidas Global Football / Tokyo

    May 2013 - Aug 2015