Experience

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  Frontline

  Nov 2006 - Jun 2008

  Senior circulation & retail marketing executive

  Responsible for developing, implementing and achieving a circulation and retail plan and deliver the annual budgets across a portfolio of titles.

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  Bauer media

  Jul 2008 - Feb 2013

  This role involved the management and execution of the marketing strategies across the Grazia and more! magazine brands.Key Achievements• Key member of a team that delivered Grazia’s hugely ambitious Hatwalk project which was part of the Mayor of London’s Festival 2012 during the Olympics. This project involved cross functional management of City Hall, BT, British Fashion Council and LOCOG and saw London’s most iconic statues adorned with hats designed by the UK’s top millinery talent. Achieved PR coverage across all major broadsheets, ITV London News and Magic FM, with #hatwalk trending on Twitter• Introducing and instrumental in implementing Grazia’s regional strategy, Grazia Local. Recruiting key influencers (bloggers, celebs etc.) to drive awareness and brand engagement at local levels across the UK whilst offering content bespoke to that region. Sales increased between 90 – 140%• Part of the Grazia Ipad launch team, the first ever magazine to offer shopping direct off the page and executing the marketing plan across print, digital, social, PR and partnerships (Boots and Apple) Show less Responsible for developing the brand strategy for the UK’s highest selling and most successful celebrity magazine. Responsible for implementing the annual marketing plan and ensuring that the brands core values are reflected in all marketing activity. A varied role employing both creative and analytical skills. Responsible for a budget in excess of £2 million.Key Achievements• Marketer of the Year 2012, Bauer Awards• Strategic development of the 4 week ‘Drop a dress size’ campaign in January 2012 running across TV, radio, digital, press and social. Frequency of purchase increased by 9% with incremental copies of over 200,000 across the 4 week campaign• Increasing Closer’s market share by 1.5% in 2011 through adopting an added value brand strategy• Creative Thinking Programme 2011 – My Smartphone app. idea was taken into development• Instrumental in driving Closer’s social media strategy and setting up cross promotional opportunities between Bauer’s magazine and radio portfolios Show less

  • Marketing Manager

    Mar 2012 - Feb 2013

  • Product Marketing Manager

    Jul 2008 - Mar 2012
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  The house of yoga

  Jul 2013 - Dec 2013

  Marketing and pr manager

  Managing the marketing function at The House of Yoga, a hot power yoga studio in SW London.Short term consultancy role involving:- Increasing brand awareness and driving footfall through mass direct marketing campaigns- Event planning and delivery of a Yoga Flashmob and securing partner brands and press coverage- Achieving PR across local press and online- Social media content strategy and delivery- Email newsletter creation

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  Vinspired

  Sept 2013 - Apr 2015

  Marketing and events manager

  vInspired is the nation’s leading youth volunteering charity providing young people with opportunities to do positive things in their communities through volunteering and social action. Responsible for project and campaign management and brand marketing communications for vInspired. This role involved line management of a marketing and PR executive.• Managed and delivered a new brand identity for vInspired’s first ever charity shop, Goodstock, which launched in Manchester in January 2015. This included name generation, signage, printed collateral and regional multi-channel advertising (OOH, radio, digital and experiential), as well as the day-to-day running of social media channels. Management of creative agencies and brokered relationships with local media as well as securing in-kind stock from fashion brands such as Lulu Guinness and Boohoo, as well as celebrity donations.• Led the event production and brand management for the organisation’s high-profile vInspired National Awards 2014, held at London’s Indigo O2, sponsored by RBS. This included stage production, AV, artist liaison (Pixie Lott and Neon Jungle), catering, event branding and production, as well as overseeing a backstage live broadcast hosted on YouTube, which resulted in the event trending on Twitter. Show less

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  Barrecore

  May 2015 - May 2016

  Brand manager (maternity cover)

  A key part of the barrecore leadership team supervising and managing all marketing and brand efforts, with line management responsibility for a Marketing Assistant.• Developing and executing impactful multi-platform marketing solutions, focusing on client acquisition and retention • Management of local marketing efforts across multiple sites, building brand partnerships and increasing calendar of events• Leading on the marketing and PR launch plan of a new studio site in Hampstead• Responsible for a brand photographic refresh and web re-design project • Implemented a successful weekly CRM framework and overseeing internal communications• Responsible for driving revenue across multiple business functions including workshops, private training, bespoke nutrition packages and online classes Show less