Experience

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  Varios

  Jan 2006 - Jan 2006

  Intereses

  Ambassador en el UNICC, primer Case Competition organizado en la Facultad de Económicas de UNAVMiembro del Club de emprendedores de la Universidad de navarra – Tres años en contacto con empresas, desarrollando competencias profesionales, en numerosos seminarios y conferencias.Vocal y percusionista en grupo de flamenco Via la Plata, con varias actuaciones durante el año.

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  Selecon, s.l

  Jun 2012 - Jul 2012

  Dpto. comercial y de cobros

  Selecon S.L es empresa líder en alquiler y mantenimiento de grupos electrógenos y hornos Rational a nivel nacional, con 30 años de experiencia en el sector y delegaciones en Sevilla, Málaga y Granada.www.selecon.es

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  Universidad de navarra

  Sept 2012 - May 2013

  It services assistant

  Attention to students and professors on IT knowledge dealing with queries and solve problems.

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  Tedxuniversidaddenavarra

  Apr 2013 - Apr 2013

  Event manager

  Encargada de la organización el día del evento y la coordinación de todos los voluntarios a lo largo de las semanas anteriores.

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  Mondelēz international

  May 2014 - May 2015

  Key account trainee

  90% time focus on Mercadona Key Account / 10% focus on Carrefour and other retailers1. Supported the Mercadona KAM performing competence, sell-in and sell-out analysis to yield insight on key promotions to activate, competence strategies to tackle, new products that shall be listed and drafted sales estimation2. Supervised key incidents and coordinated relations with Mondelez customer service3. Led monthly share & reapply newsletter on Mercadona for Mondelez European HQ

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  Mondelēz international

  Jul 2015 - Oct 2022

  Main Customer Development contact of LAGARDERE, DUFRY AMERICAS & REGIONALS, ensuring best in class execution in the Duty Free stores in order to strengthen and enhance Mondelez’s brand presence at the point of sale, with strong focus on efficient and effective trade investments.1. Elaborating annual activation clients’ plans that are presented, tracked and adjusted for each client and store2. Analyzing the sell-in and sell-out impact of the implemented in-store activities3. Confirm the excellent activities deployment making periodically storechecks and collecting clients’ feedback4. Delivered temporary promotional set-ups(standard tasting, digital and cross brand experiences) and permanent solutions5. Training and empowered an intern on organization, team work and client contact gradually delegating DUFRY AMERICAS management6. Ensuring correct budget management and optimization without deviations 7. Appointed Talent Program member by Fundación Transforma España due to Mondelez recommendation Show less 1. Served as a project manager developing and executing in-store initiatives for the snacking category (CHIPS AHOY, OREO, BELVITA, PRÍNCIPE, MILKA, SUCHARD, TRIDENT & HALLS, among others), including PoSMs, gifts, events, hostess’ strategies or pre-filled display2. Designed and presented recurrently to clients (AHORRAMAS, GADISA, UVESCO, SÁNCHEZ ROMERO, MAKRO, CONSUM, CONDIS, SUPERSOL,among others) in-store strategies backed with strong data analysis conducted using MS EXCEL, NIELSEN, internal information sources and POWERBI3. Boosted CASH&CARRY channel listing biscuits crumbles, mini TOBLERONE bulk and trident and halls pre-filled minidisplays(extra volume)4. Collaborated with category in planning promotional activities, tracking client’s performance and preparing quarterly plans5. Grew category and share of shelf designing planograms with SPACEMAN – a NIELSEN tool – and aligning it with client and the field sales Show less 1. Defined Mondelez retail and impulse channel PoS strategy through setting up sales representatives’ objectives, creating commercial tools with agencies and ensuring its correct implementation through reporting, agile management and excellent interpersonal skills2. Innovated in the entrance of Mondelez in the dark chocolate segment with DARK SUCHARD (9% SoM Visibility)3. Conceptualized and implemented process simplification projects and efficiency assessment programs related to interaction with suppliers, time saving and automation of administrative tasks. Reported +€80k warehousing, arts and materials production savings.4. Performed budget management and weekly financial reporting ensuring optimal use and handling deviations from allocated budget 5. SELLCHECK -independent visibility rating agency - certified 35pp/40pp for Milka (Adopta una vaca) and Back to School (Multibrand campaign) Show less 1. Planned and executed the deployment of promotional activities and visibility for Royal, Philadelphia and Caserío throughout Hypermarkets, Supermarkets and Cash&Carry channels located in Madrid, Valladolid and Segovia2. Developed consumer behavior sense and agile adaptability that would translate in extra direct sold volume in the PoS3. Recognized for overachieving objectives 3 times with the Excellent Execution award4. Selected to become part of Mondelez Junior International Talent Program Show less

  • Customer Marketing Executive - World Travel Retail

    Mar 2019 - Oct 2022

  • Trade Marketing Supers, Cash&Carry and Canary Islands

    Jan 2018 - Mar 2019

  • Trade Marketing Specialist Field Support (POS)

    Jul 2016 - Jan 2018

  • Gestor Punto de Venta (Sales Representative)

    Jul 2015 - Aug 2016
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  Kellogg company

  Oct 2022 - now

  Key account manager afh

  Desarrollo del canal Away From HomeHORECA con foco en Hoteles, Ocio y Travel Retail