Francisco Larrain Mir

Francisco larrain mir

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Followers of Francisco Larrain Mir1000 followers
  • Timeline

  • About me

    MBA IE Business School | Brand Manager with FMCG expertise | Skilled in Market Share Growth, Portfolio Management & Innovation | Strategic Thinker | Collaborative Leader driving impactful results through brand excellence

  • Education

    • Ie business school

      2023 - 2025
      International mba concentration in strategy

      As part of my journey in the International MBA program at IE Business School, I focused on developing a global strategic perspective, combining advanced knowledge in leadership, business analysis, and strategic decision-making. My concentration in Strategy allowed me to build core skills in designing and implementing corporate plans, competitive analysis, and managing change in dynamic environments.The program's multicultural and practical approach enabled me to collaborate with… Show more As part of my journey in the International MBA program at IE Business School, I focused on developing a global strategic perspective, combining advanced knowledge in leadership, business analysis, and strategic decision-making. My concentration in Strategy allowed me to build core skills in designing and implementing corporate plans, competitive analysis, and managing change in dynamic environments.The program's multicultural and practical approach enabled me to collaborate with professionals from diverse industries and geographies, enhancing my ability to address complex challenges with innovative solutions aligned with business objectives.This experience solidified my commitment to strategic excellence and my ability to drive value in high-impact projects within a globalized setting. Show less

    • Universidad de los andes (cl)

      2011 - 2017
      Ingeniero comercial business administration and management. minor in ethics.
    • Ie business school

      2024 - 2025
      Master in strategic marketing and communication

      During this intensive program, I gained a comprehensive strategic vision of marketing and communication, focusing on key areas such as brand and reputation management, communication and marketing planning, and leveraging advanced digital tools. The curriculum included a common core period where I developed analytical, business, creative, and digital skills while collaborating with peers from diverse nationalities and professional backgrounds.This master’s program prepared me to lead… Show more During this intensive program, I gained a comprehensive strategic vision of marketing and communication, focusing on key areas such as brand and reputation management, communication and marketing planning, and leveraging advanced digital tools. The curriculum included a common core period where I developed analytical, business, creative, and digital skills while collaborating with peers from diverse nationalities and professional backgrounds.This master’s program prepared me to lead marketing and communication strategies in a dynamic and complex business environment, equipping me with the expertise needed to drive organizational success in the digital age. Show less

  • Experience

    • Nese - the new england school of english

      Sept 2017 - Dec 2017
      Student

      Curso Intensivo de tres meses en donde se profundizo en Ingles de Negocios, llegando al grado de nivel avanzado.

    • Ccu s.a.

      May 2018 - Jul 2023

      Lead Escudo's brand advertising, making use of tools to improve its effectiveness.Manage the relationship with creative, digital and media agencies. Enhance the commercial development of the product portfolio in traditional channels. Manage the brand's marketing budget. Led the advertising, innovation and commercial development of the Orange Crush brand. Manage the relationship with creative, digital and media agencies. Identified commercial opportunities and executed plans to improve the brands' KPIs (market share, volume, brand indicators, etc). Participated in transversal projects of the beverage category, contributing to the development.Manage the brand's marketing budge Led the advertising, innovation and commercial development of the Juice Powder category (Sprim and Vivo). Managed the marketing budget and the relationship with advertising, digital and media agencies, among others. Identified commercial opportunities and executed plans to improve the brands' KPIs (market share, volume, brand indicators, etc). Manage the brand's marketing budget.

      • SENIOR BRAND MANAGER ESCUDO

        Oct 2021 - Jul 2023
      • BRAND MANAGER ORANGE CRUSH

        Nov 2019 - Oct 2021
      • BRAND MANAGER POWDER JUICES

        May 2018 - Oct 2019
    • Ie business school

      Aug 2023 - Jul 2025
      Mba

      MBA with a concentration in strategy

    • Ie university

      Aug 2023 - Jul 2025
      Master in strategic marketing and communication
    • Watt's s.a.

      Oct 2025 - now
      Kam
  • Licenses & Certifications

    • The fundamentals of digital marketing

      Google digital garage
      Nov 2020
      View certificate certificate
    • Generative ai for business professionals by future skills labs

      Ie business school
      Jan 2025
      View certificate certificate
    • Estrategias de marketing digital

      Academia adity
      Apr 2021
      View certificate certificate