
Timeline
About me
MBA IE Business School | Brand Manager with FMCG expertise | Skilled in Market Share Growth, Portfolio Management & Innovation | Strategic Thinker | Collaborative Leader driving impactful results through brand excellence
Education

Ie business school
2023 - 2025International mba concentration in strategyAs part of my journey in the International MBA program at IE Business School, I focused on developing a global strategic perspective, combining advanced knowledge in leadership, business analysis, and strategic decision-making. My concentration in Strategy allowed me to build core skills in designing and implementing corporate plans, competitive analysis, and managing change in dynamic environments.The program's multicultural and practical approach enabled me to collaborate with… Show more As part of my journey in the International MBA program at IE Business School, I focused on developing a global strategic perspective, combining advanced knowledge in leadership, business analysis, and strategic decision-making. My concentration in Strategy allowed me to build core skills in designing and implementing corporate plans, competitive analysis, and managing change in dynamic environments.The program's multicultural and practical approach enabled me to collaborate with professionals from diverse industries and geographies, enhancing my ability to address complex challenges with innovative solutions aligned with business objectives.This experience solidified my commitment to strategic excellence and my ability to drive value in high-impact projects within a globalized setting. Show less
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Universidad de los andes (cl)
2011 - 2017Ingeniero comercial business administration and management. minor in ethics.
Ie business school
2024 - 2025Master in strategic marketing and communicationDuring this intensive program, I gained a comprehensive strategic vision of marketing and communication, focusing on key areas such as brand and reputation management, communication and marketing planning, and leveraging advanced digital tools. The curriculum included a common core period where I developed analytical, business, creative, and digital skills while collaborating with peers from diverse nationalities and professional backgrounds.This master’s program prepared me to lead… Show more During this intensive program, I gained a comprehensive strategic vision of marketing and communication, focusing on key areas such as brand and reputation management, communication and marketing planning, and leveraging advanced digital tools. The curriculum included a common core period where I developed analytical, business, creative, and digital skills while collaborating with peers from diverse nationalities and professional backgrounds.This master’s program prepared me to lead marketing and communication strategies in a dynamic and complex business environment, equipping me with the expertise needed to drive organizational success in the digital age. Show less
Experience

Nese - the new england school of english
Sept 2017 - Dec 2017StudentCurso Intensivo de tres meses en donde se profundizo en Ingles de Negocios, llegando al grado de nivel avanzado.

Ccu s.a.
May 2018 - Jul 2023Lead Escudo's brand advertising, making use of tools to improve its effectiveness.Manage the relationship with creative, digital and media agencies. Enhance the commercial development of the product portfolio in traditional channels. Manage the brand's marketing budget. Led the advertising, innovation and commercial development of the Orange Crush brand. Manage the relationship with creative, digital and media agencies. Identified commercial opportunities and executed plans to improve the brands' KPIs (market share, volume, brand indicators, etc). Participated in transversal projects of the beverage category, contributing to the development.Manage the brand's marketing budge Led the advertising, innovation and commercial development of the Juice Powder category (Sprim and Vivo). Managed the marketing budget and the relationship with advertising, digital and media agencies, among others. Identified commercial opportunities and executed plans to improve the brands' KPIs (market share, volume, brand indicators, etc). Manage the brand's marketing budget.
SENIOR BRAND MANAGER ESCUDO
Oct 2021 - Jul 2023BRAND MANAGER ORANGE CRUSH
Nov 2019 - Oct 2021BRAND MANAGER POWDER JUICES
May 2018 - Oct 2019

Ie business school
Aug 2023 - Jul 2025MbaMBA with a concentration in strategy

Ie university
Aug 2023 - Jul 2025Master in strategic marketing and communication
Watt's s.a.
Oct 2025 - nowKam
Licenses & Certifications
- View certificate

The fundamentals of digital marketing
Google digital garageNov 2020 - View certificate

Generative ai for business professionals by future skills labs
Ie business schoolJan 2025 - View certificate

Estrategias de marketing digital
Academia adityApr 2021
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