Experience

• 

  Geek online ventures pvt ltd

  Sept 2010 - Sept 2011

  Visualiser
• 

  Plan b

  Sept 2011 - Mar 2012

  Art director

  Working as Art Director.. Responsible for branding, artwork design. Idealization.

• 

  Langoor

  Apr 2012 - Jan 2015

  Group head design

  Responsible for the design development and Visuals Creative with a team of six people on digital media like Website, Responsive design, Mobile App, Web-related applications and other online stuff.

• 

  Publicis sapient

  Jan 2015 - Aug 2016

  Art director

  • Involved in creating corporate, banking, and e-Commerce websites, keeping design scalability in mind. • Instrumental in setting up a convenient process to handle many design source files shared by multiple designers. Took responsibility as the design point of contact for multiple brands across the engagement and lead 2-4 members design team as part of design execution.

• 

  Ibm ix

  Oct 2016 - Mar 2019

  Experience designer

  Worked and led projects on visual identities of digital products - Mobile, Tablets, Web apps and Immersive platform. Supervised the overall look and feel logo, typography, colour palette and helped to create a design system for brands. Managed further design conversation during the development phase until the product's launch. Closely worked with various International design studio and other designers spread across Asia, London and the USA to improve global business partner experience and mentors the team to handle brands across engagements. Show less

• 

  Water lily pond

  Dec 2016 - Aug 2023

  Design consultant

  Engaged in Consulting and delivering seamless design experiences and creatives through collaborative efforts with multidisciplinary teams spanning the globe. Played an integral role in brand consulting and overseeing the overall visual design solutions for this London-based remote firm. Worked with various clients like Argenx, Human Quotient, Therachat and Water Lily Pond brands. Close collaboration with the Founder Mate Kovacs, for business strategies, rolling out pitch proposals and presentation over remote. Show less

• 

  Hp

  Mar 2019 - Jan 2021

  Sr. consumer experience designer

  • Responsible for developing visual design vision, strategy, and branding guidelines for future product touch-screen interfaces of consumer/enterprise-modern printers (MUI). Validating the effectiveness of visual designs through research and usability studies by partnering with UX researchers and Creative teams.• Accountable for creating Design system direction for the HP Global system technologies – Collaborated and defined new visual design language (Veneer) and guide visual design principles, templates and roadmaps while setting new standards in executions and operational excellence.• Efficiently designed Audit as service - Worked on evaluating the visual design and user interaction flows of multiple product control panels and providing pain points to support business development and visual experience. Show less

• 

  Jio platforms limited (jpl)

  Jan 2021 - Sept 2023

  Sr. manager product design - ajio business & seller platform

  • Successfully defining and designing India’s fastest growing online B2B marketplace connecting retailers, distributors, and manufacturers. Managing and leading the visual experience team and building up the brand language for the product family & ensuring brand consistency across Storefront, SO, and VMS applications.• Instrumental in creating a Universal Design system to unify the visual experience of the AJIO’s B2B and B2C digital products.• Skilfully managing and handling 6-member team. Providing design training, setting visual directions, and providing design expert knowledge to support team and company growth. Show less