Experience

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  Uni-style pr consultants

  Mar 2012 - May 2013

  Account assistant

  - Assisted in creating PR/communication plans to support department and divisional strategies.- Responsible for news monitoring, market analysis, project execution, and research on the latest trends.- Executed projects and managed events across the telecom, e-commerce, and consumer industries.

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  Hanbi shop

  Jul 2013 - Dec 2015

  Marketing specialist

  - Responsible for marketing planning, execution, and production of marketing collaterals.- Identified appropriate marketing channels and target customers for campaigns.- Managed social media platforms; maximized advertising efforts by developing specialized social media posts.- Secured revenue by promoting and facilitating opportunities to establish guest relations and drive client retention.

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  愛德曼國際公關公司

  Feb 2016 - Jan 2019

  Senior account executive

  - Provided PR consultation, strategic planning, and communication services for global brands; simultaneously managed three high-profile retainer accounts.- Assisted key clients in achieving marketing goals through strong leadership and communication strategies.- Planned and executed media events, tours, executive interviews, and advertising campaigns.- Managed over 15 major press conferences, including campaigns for Motorola and KYMCO's Ionex. Collaborated with Edelman international teams on global PR campaigns. Assisted in organizing the KYMCO Ionex International Launch Event, attracting over 200 journalists from Taiwan, Japan, Thailand, Vietnam, and the Philippines, resulting in extensive news coverage.- Conducted market research to develop target media lists and PR content, aiding clients in preparing for media interviews across countries.-Proficient in social media management, content creation, and analysis; successfully planned and executed engaging soft content posts for UBS' fan page, achieving high interaction rates and significant shares. Additionally, assisted Columbia Threadneedle Investments in effectively communicating core values through Facebook, resulting in a substantial increase in online traffic and registration. Show less

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  Kung-yik co., ltd

  Jan 2019 - May 2019

  Marketing consultant

  - Assisted in consumer market research and analyzed data to identify market trends.- Strategized solutions based on industry and marketplace trends to enhance business operations.- Planned and executed PR campaigns and marketing activities, including the supervision of the Batiste Consumer Event, which attracted over 5,000 participants.- Developed annual marketing plans and delivered effective presentations for brands including Batiste, Femfresh, and Colab, resulting in increased brand visibility and market share.- Planned and executed social media campaigns and KOL marketing.- Cooperated with advertising agencies to develop promotional plans and advertisements for target audiences. Show less

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  Ddi | development dimensions international

  Nov 2019 - Jul 2024

  - Developed annual B2B marketing strategies aligned with corporate objectives.- Developed and managed DDI Taiwan's digital marketing ecosystem, including the official website, Marketing Automation System implementation, and CRM data integration, resulting in significant growth in user engagement, subscriber base, and lead generation.- Organized and launched targeted marketing events, both online and offline, to acquire sales leads and increase brand exposure. Planned 24 marketing events in FY23, including live streaming events, VIP salons, conferences, tradeshows, and partner seminars/courses, such as Hon Hai Tech Day 2024, the CommonWealth Economic Forum 2022, and the Manager Today course collaboration.- Collaborated with global and national teams to execute marketing projects, including global marketing activities, product localization, and global research & white paper coordination.- Established strategic partnerships with key organizations.- Led full production coordination and market launch planning for DDI's first E-Learning product "Transtalent." Show less

  • Marketing Manager

    Mar 2023 - Jul 2024

  • Sr. Marketing Consultant

    Nov 2019 - Mar 2023