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Predictive lead scoring uses data-driven insights to determine which leads are most likely to convert. It evaluates patterns based on company fit, behavior, engagement, and demographics.

How Deep Enrich uses it:

Deep Enrich significantly improves predictive scoring accuracy by enriching each lead with verified attributes such as job role, seniority, company size, and location. Because the platform ensures data accuracy especially through LinkedIn profile extraction due to which scoring models have reliable, up-to-date inputs, making prioritization far more precise.

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