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KPIs are measurable indicators that show whether your marketing and sales activities are effective. Common KPIs include conversion rate, bounce rate, lead quality, and pipeline value.

How Deep Enrich uses it:

Deep Enrich provides built-in metric tracking through the Campaign Dashboard, including delivered contacts, upcoming prospects, and validation success. With reliable, enriched data, KPIs reflect true performance rather than being inflated by invalid or outdated leads.

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