Bounce Rate

Bounce Rate measures how often an email fails to reach its recipient or a website visitor leaves without interaction. In marketing, a high bounce rate often signals poor data quality or misaligned messaging.

How Deep Enrich uses it:

Deep Enrich’s multi-layered verification process drastically reduces email bounce rates often to under 4-5%. By verifying even catch-all domains using its waterfall enrichment model, Deep Enrich ensures contact data is accurate, current, and deliverable, resulting in higher campaign performance and improved sender reputation.