Experience

• 

  Instagram

  Dec 2018 - now

  Influencer and content creator
• 

  Self-employed

  Jan 2020 - Jun 2023

  Influencer marketing and relationships
• 

  Dojoin

  Mar 2023 - Jun 2023

  Marketing specialist
• 

  Rcp hospitality pvt ltd

  Jun 2023 - Feb 2025

  Marketing communications manager

  As the Marketing and Communications Manager at RCP Hospitality, I drive brand growth through strategic marketing initiatives. With a talented team, I develop comprehensive strategies to elevate our brand and achieve business objectives. Collaborating with different departments, we execute integrated campaigns across digital, social media, print, and events. Leveraging my expertise in marketing strategy, content creation, and brand management, I ensure a consistent and compelling identity that resonates with our target audience.To optimize our marketing, I rely on consumer insights and data-driven analytics. This improves campaigns, tracks key performance indicators, and identifies growth opportunities. Influencer marketing is integral, and I nurture relationships for authentic collaborations that amplify our brand and reach new audiences. Strategic partnerships enhance visibility, generate social proof, and encourage engagement.As the PR lead, I oversee media relations, execute strategies, and coordinate press releases and events. By communicating our brand story and values effectively, we maintain a positive image and strong media presence. Collaboration, innovation, and teamwork are fundamental to my leadership style. I excel in managing multiple projects, ensuring timely delivery within budget. I foster a culture of creativity, innovation, and high performance, empowering my team to achieve exceptional results.If you're interested in marketing opportunities or discussing how you can contribute to RCP Hospitality's growth, let's connect on LinkedIn. Together, we'll create unforgettable experiences and elevate our brand in the competitive industry. Show less

• 

  Vube

  Jan 2024 - now

  Head of marketing

  As the Marketing Head of Vube ( Sister concern of RCP Hospitality), I transformed a vision into a leading PR and marketing agency specializing in the hospitality industry. Starting with a clear goal, I built a 20-member team, recruiting experts in content creation, social media, influencer marketing, and business development. I fostered a culture of collaboration, innovation, and excellence to deliver top-tier services.I positioned Vube to cater specifically to the hospitality sector, tailoring PR, influencer marketing, and content creation for restaurants, cafes, hotels, and resorts. This focus earned Vube a reputation for driving measurable results in brand visibility and customer engagement.I successfully acquired and managed a portfolio of top-tier clients, including luxury hotels and restaurant chains, by creating tailored strategies and showcasing their unique selling points. Through targeted campaigns, I boosted client brand awareness and revenue, leveraging influencer collaborations and engaging storytelling.I oversaw the production of high-quality content, including visual, written, and video materials, ensuring it resonated with audiences. My efforts included building a network of influencers and executing campaigns that enhanced client recognition and engagement.I expanded Vube into new markets, including Banglore, targeting 5-star hotels and upscale restaurants. Operationally, I streamlined processes to optimize efficiency and ensure quality. By tracking KPIs like social media growth and revenue increases, I consistently delivered strong ROI and built long-term client relationships.Key achievements include growing Vube into a renowned agency, establishing its niche in hospitality, and delivering impactful campaigns that exceeded client expectations. My results-driven approach and focus on excellence solidified Vube’s position as a leader in the industry. Show less