Jared Burton

Experience

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  BYU Broadcasting

  Nov 2017 - May 2019

  As a producer for a daily, live, national news and talk show, I was responsible for filling recurring 20-minute timeslots with compelling guest interviews that grew the brand. This process included pitching, vetting, outreach, scheduling, researching, preparing the interview, operations logistics, and the reception of guests. Hosting guests involved coordinating travel, tours within the facilities, narrating the brand story, and ensuring guest comfort and smooth procedures. As a lead producer, I was an institutional knowledge center and oversaw aspects of operations troubleshooting, IT, calendar and web updates, hiring and onboarding, brand promotion, social media, podcast production, and editorial oversight.Accomplishments:• Produced over 120 high-quality audio features that aired nationally, 60% of which qualified for rebroadcast for exemplary quality.• Promoted to supervisor role over team of 12, where I facilitated collaboration and gave trainings.• Recognized by station award for greatest contributions for two consecutive years. Show less

  • Producer Supervisor

    Dec 2018 - May 2019

  • Radio Producer

    Nov 2017 - May 2019
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  Escape Prose

  Aug 2019 - Nov 2019

  Experience Designer

  I spearheaded the development and execution of high-stakes, time-sensitive immersive experiences across physical environments, interactive components, and narrative structures. As lead, I also conducted comprehensive market analysis and user behavior studies to inform experience design strategies, including digital platform integration, brand positioning, and multi-channel engagement.Accomplishments:• Orchestrated positive user journeys for groups of up to 15 through experience narration and representing brand vision across six interactive spaces.• Demonstrated an affinity for producing positive user journeys, achieving and maintaining a 4.9-star rating on Google.• Produced 4 comprehensive design update strategy documents for C-suite shareholders informed by market research and best practices. Show less

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  Bobelo

  Oct 2019 - Nov 2019

  Copywriter

  As a self-directed writer-editor for a variety of clients, I offered copywriting and developmental editing services for sales and ad copy, short fiction, academic writing, and short-form video advertisement scripts. This included strategic alignment with clients, workshopping, iterative copywriting, reviewing literature, and meeting client specifications across tasks.Accomplishments:• Contributed to 4 narrative commercial scripts for viral distribution with a writers room of 10.• Produced sales sheets for 6 initiatives for B2B product marketing for 3 conferences.• Produced over 24 accepted reviews and developmental rounds across essays, research, and creative writing. Show less

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  Our Community Now

  Jan 2020 - Jan 2021

  Content Writer

  As a content writer for Our Community Now, I was responsible for producing engaging and informative web articles for a regional demographic in a fast-paced digital media environment. I conducted research on local events, culture, and traditions for feature pieces as well as secondary reporting on news. My job was to represent and connect with a regional audience, celebrate local culture, and establish the brand as an institution in the area.Accomplishments:• Published articles with an average of 3,000 views and 500 shares, indicating strong ability to create content that resonates with and engages target audiences.• Authored top-performing articles reaching up to 69,633 views, contributing significantly to a record-breaking month with 1,962,791 total views for the publication.• Wrote engaging and factual pieces for daily coverage across 6 content categories, including public interest, breaking news, and politics, in collaboration with team of 30. Show less

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  B. H. Roberts Foundation

  Nov 2020 - Jan 2025

  Content Manager

  As Content Manager, I led brand development, marketing initiatives, strategic communications and outreach, event planning, and stakeholder management for an education and tech nonprofit start-up. Coordinating with executive strategy under quick deadlines, I managed diverse marketing and outreach projects, including social media campaigns, web content, partner liaisoning, event planning, promotional material, merchandise, ad copy, podcasts, short videos, testimonials, surveys, research white papers, chatbot applications, and more.Accomplishments:• Designed marketing campaigns, content pipelines, and brand positioning that grew from startup to 30,000 monthly users (200% increase) and 20,000 social media followers (150% increase).• Coordinated brand presence across 7 academic and professional conferences, resulting in 65% attendee reach and lasting partnerships through sponsorships, grants, exhibitions, and internships.• Grew a team of 1 to 10 multimedia professionals, managed through weekly agile meetings and content calendar for a one-third productivity and throughput increase.• Engineered user experience for AI chatbot with 4,000 monthly visitors through quality assurance on 120,000 interactions, resulting in 75% fewer errors and 40% increased user engagement with 25% more time on research articles. Show less

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  University of Warwick - Warwick Business School

  Mar 2024 - Oct 2024

  I led a team of 5 postgraduates in producing novel research on generative AI and business management. After facilitating a partnership with a marketing and technology consultancy, I synchronized the research with marketing initiatives to amplify our findings. I personally conducted novel and cutting-edge research on the persuasive capabilities of large language models.Accomplishments:• Orchestrated a successful large-scale research project involving many team members and stakeholders, meeting deadlines and quality standards within a compressed three-month timeframe.• Fostered collaboration between business, technology, and academic organizations to produce multi-disciplinary management implications exceeding 60,000 words.• Effectively packaged dense research for 60,000 subscribers and 30,000 monthly web users by tailoring research communication to marketing initiatives. Show less

  • MBA Graduate Student

    Sept 2023 - Oct 2024

  • Dissertation Lead

    Mar 2024 - Sept 2024
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  Voze

  Nov 2024 - now

  Revenue Operations Specialist