Ashleigh Blackmore

Experience

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  University of Western Ontario

  Apr 2004 - Sept 2004

  Research Communications Consultant

  contract position working in the Department of Academic Research: conducted online research to determine communication strategies employed by other universities to promote funding opportunities to their researchers; compiled research into comprensive report and made recommendations to improve existing channels of communication

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  Porter Novelli

  Apr 2005 - Aug 2006

  Communications Coordinator

  Supported PR launches for various clients in the technology, consumer and healthcare industries, including press release and media kit development, proactive media relations and event management; coordinated national demo program for technology client; editorial writing and responding to RFPs.

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  Rogers Communications Inc.

  Aug 2006 - May 2010

  Corporate Communications Specialist

  Managed the public relations aspect of various consumer and business product launches, including press release development, executive spokesperson coaching and media relations; worked closely with internal stakeholders to support business needs, by identifying PR opportunities or managing crisis communications

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  Canadian Tire Financial Services

  May 2010 - Jul 2012

  Communications Manager

  - Developed and executed communication strategies to increase CTFS' share of voice and generate positive editorial coverage of business activities and corporate priorities- Ensured proper and consistent positioning of the Corporation with internal and external constituencies- Creative development, writing, proofreading and editing for a wide variety of written and presentation materials-Developing effective relationships with the PR agency, vendors and suppliers to ensure delivery of quality, cost-effective and timely services- Worked closely with executive leadership team and internal clients in Marketing, Call Centre, HR, Business Continuity and Facilities to communicate relevant information to employees through a variety of channels, including intranet, bi-annual newsletter, Town Halls, CEO voicemail and videos- Engaged with community, local government and other stakeholders in support of CTFS' corporate social responsibility strategy- Effectively managed one direct report Show less

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  Government of Canada

  Jan 2012 - Jan 2013

  Communications Officer

  - Contract position: Acted as main media contact for national, local and international media on OH&S subjects for the Canadian Centre of Occupational Health and Safety (CCOHS), a Government of Canada agency- Media-trained subject matter experts - Developed media materials written in GoC official communications style - Maintained newsroom section of CCOHS website; ensuring relevant and timely articles, fact sheets and podcasts were posted for media audience- Oversaw coordination of annual scholarship program; including marketing and liaising with schools; fielding inquiries from entrants and working with committee to evaluate submissions.- Provided back-up social media support; maintained own CCOHS Twitter account to promote podcasts- Produced monthly podcasts; managed entire production process, including developing scripts, researching topics and booking guests- Copywriting for marketing brochures and collateral- Project management of 2012-2013 annual report, including gathering updated statistics, facts and text; writing President's letter; coordinating approvals process and working with graphics team on design overhaul Show less

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  Charles Sturt University

  Jul 2014 - Jul 2015

  Marketing and Communications Officer

  - Contract position: Recruiting Canadian students into distance education programs, as well as programs offered on-campus in Australia- Managing and developing content for social media accounts- Coordinating various career development events for on-campus students in Burlington; liaising with recruiting agents and community partners- Media relations - Stakeholder engagement- Alumni relations and engagement - Copywriting - Advertising coordination- Large-scale event planning and project management, including alumni and stakeholder reunion event in June 2015 to mark 10 year anniversary and closing of Ontario campus Show less

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  Family Enterprise Xchange

  Sept 2015 - Mar 2020

  Manager, Membership and Community Engagement

  As FEX Central Ontario Manager of Membership and Community Engagement, I am primarily responsible for the day-to-day operation, management and growth of my chapter, working in close collaboration with the advisory board and head office staff.My responsibilities include:- recommending, implementing and managing local programs and events designed to enhance the membership experience, add membership value, improve membership satisfaction and increase the size of the membership community- managing the membership development process (recruitment, fulfilment, retention) as well as member relations, service and support- developing, implementing and managing the chapter's annual plan and budget in collaboration with the chapter advisory board- coordinating local membership communications (email, newsletters, promotion, social media, website)- cultivating and managing relationships with local partner organizations, media and industry stakeholders- providing timely operational reports and information to head office staff including chapter financials- helping guide the organization's overall strategy and vision through discussions with members, Board of Advisors and other stakeholders- training new Chapter Managers as to the functions and best practises of the role- Show less

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  GoodLife Fitness

  Sept 2017 - now

  Group Fitness Instructor

  RPM InstructorFitness Instructor Specialist (FIS) CertifiedSelected for and featured in GoodLife's "There's Always a Reason 2.0" national marketing campaign including TV ad (September 2024) - a marketing narrative that covers a diverse range of ages, cultures and fitness levels; creating an uplifting and relatable series. One of 10 finalists chosen for Peak Attitude, Passion and Trust displayed as a GoodLife Associate.

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  Hatch

  Aug 2020 - Dec 2021

  Regional Marketing and Communications Manager

  I led internal and external marketing and communications efforts for the Western Canada region (including Ontario) for a global engineering consulting firm spanning Energy (Oil & Gas), Metals (mining) and Infrastructure sectors.I supported a Regional Managing Director on a day-to-day basis, by offering strategic counsel and executing communications campaigns including Return to Office, business updates and HR information.

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  GEOTAB

  Dec 2021 - Aug 2024

  Strategic Communications, People and Culture (Human Resources lead)

  I provide specialized knowledge and expertise related to employee engagement andcommunications, developing content for usewithin and external to the organization.I work with a cross-functional team to develop and execute a comprehensive annual people and culture communications strategy and plan, and work with leaders across the organization to ensure consistent, relevant and timely delivery of all company-wide information.I am adept at collaborating across the organization to inform, test and develop/execute people and culture communications, including change management initiatives within the People Operations (HR) department. Show less

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  Information and Privacy Commissioner of Ontario

  Nov 2024 - now

  Communications Coordinator