Experience

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  Advance auto parts

  May 2006 - Aug 2006

  Internal communications intern

  Worked on the development and implementation of internal communication plans, to include research, writing and editing messaging using a variety of media channels. • Researched, interviewed, proofread, edited and wrote for internal publications• Developed communications modules for initiatives such as United Way and Direct Deposit• Managed communications plans using print, web, electronic and broadcast media

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  Delta dental of virginia

  Sept 2006 - Dec 2022

  Managed the customer journey on the Delta Dental of Virginia website to create the best customer experience possible in relation to the Delta Dental brand. • Evaluated our customer experience and looked for areas to improve marketing and communications to external audiences to generate leads and support sales• Implemented SEO best practices and utilized other tools, such as heat mapping and Google Analytics, to optimize site content and performance, and reported findings and recommendations to executive staff• Provided digital solutions for high-level organizational goals such as the marketing strategy for lead generation and win-back initiatives• Represented Delta Dental of Virginia on a national level, bringing forth strategies, tactics and thought leadership to guide national web content and communication methods based on customer insights• Served as the liaison to departments across the organization for digital content needs• Oversaw digital aspects of marketing campaigns, including microsite creation• Conducted email marketing campaigns and performed A/B testing, keeping open rates 14% higher than industry average• Executed digital marketing campaigns Show less Guided strategies to engage customers through a variety of digital communication channels, including web, social media and e-mail.• Improved the digital experience for small business owners and increased small business leads by implementing a new lead generation process, which resulted in 41 business leads and 258 potential policies in the first month alone• Executed a redesigned, responsive website that resulted in an 11,000% growth in traffic and a 3,000% increase in sales from the previous year• Collaborated with IT and external vendors to ensure the successful launch of website redesigns, including design, CMS implementation, migrating and writing content, page layout, and analytics set-up• Managed all digital content ensuring cohesiveness across all channels and audiences, including both B2B and B2C• Used Google Analytics to understand and capitalize on customer needs, trends and patterns• Researched and implemented SEO best practices• Assisted with copywriting and proofreading for all marketing collateral Show less Managed internal and external communications to implement integrated communications plans supporting the launch of marketing and product initiatives by developing, communicating, and promoting online and offline solutions that support business goals. • Developed messaging for internal and external communications and marketing collateral • Coordinated design and development of marketing collateral to ensure alignment with Delta Dental brand• Managed deadlines and production schedules for marketing and advertising initiatives to include advertising schedules with at least eight publications• Maintained sports marketing contracts and coordinated advertising at eight public universities Show less Coordinated the development and execution of all sales proposals, including research, copywriting, and the design and development of final sales presentations. • Managed all aspects of the Proposal department, including inventory and information database• Supported the company’s sales and financial goals by providing accurate and timely proposals• Collected data from primary and secondary sources to answer detailed proposal questionnaires• Developed PowerPoint presentations for client sales presentations Show less

  • Digital Experience Manager

    Feb 2022 - Dec 2022

  • Digital Marketing Manager

    May 2012 - Feb 2022

  • Communications Manager

    Apr 2008 - May 2012

  • Proposal Coordinator

    Sept 2006 - Apr 2008
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  Usaa

  Dec 2022 - now

  Digital technical/product owner, senior