Experience

• 

  Louder

  Aug 2007 - Nov 2007

  Sales and marketing trainee [paid, full-time work]

  Provided comprehensive sales and marketing support, encompassing prospecting, cold calling, pitch deck preparation, and event production.Selected achievements: Generated a pipeline of leads through cold calling. Many of these leads converted into loyal customers.

• 

  Nokia

  Jun 2008 - Apr 2009

  Project coordinator

  Led the coordination of an IT project, overseeing planning and scheduling, internal communications, stakeholder management, web design, email marketing, content creation, and information management.Selected achievements: Coordinated an IT project, that included nearly a hundred employees and stakeholders around the world, without anyone losing connectivity.

• 

  Accenture

  Apr 2009 - Oct 2009

  Operations support professional assistant

  Managed sales operations for the Nordic countries, overseeing pipeline management, reporting, forecasting, and orchestrating new business meetings.Selected achievements: Optimised sales pipeline and improved reporting, leading to more accurate sales forecasting and efficient sales efforts.

• 

  Nokia

  Mar 2010 - Sept 2010

  Program coordinator

  Directed the coordination of a Global IT program, overseeing strategic planning and scheduling, internal communications, stakeholder management, web design, email marketing, content creation, and information management.Selected achievements: Coordinated an IT program, that included nearly a thousand employees and large amount of stakeholders spread around the world, without anyone losing connectivity.

• 

  Besser betreut gmbh

  Jul 2012 - Nov 2012

  Digital marketing internship [paid, full-time work]

  Strategically managed digital marketing initiatives encompassing search engine advertising, affiliate marketing, email marketing, social media marketing, analytics, and provided support for search engine optimisation.Selected achievements: Used data to optimise search engine marketing campaigns, increasing weekly sales by 24%.

• 

  Trademob gmbh

  Dec 2012 - Jul 2013

  Digital marketing manager

  Effectively managed digital marketing strategies, specialising in email marketing, search engine optimisation, search engine advertising, website administration, marketing automation, and comprehensive reporting and analytics.Selected achievements: Designed an automated email nurturing program that helped to increase the number of leads by 15%.

• 

  Ninemsn

  Mar 2014 - Jul 2015

  Search campaign manager

  Oversaw more than 800 advertising accounts for search engine marketing including campaign management, analytics, optimisation, reporting and collaboration with cross-functional partners. Selected achievements: Took the lead in the development of an optimisation template for a major advertiser, that drove an increase of 19% in advertising spend, leading to a substantial $500K increase in revenue.

• 

  Linkedin

  Aug 2015 - May 2018

  Media campaign manager

  Optimised a portfolio of 472 of the largest advertising accounts for recruitment media including campaign management, analytics, troubleshooting, reporting and collaboration with cross-functional partners. Selected achievements:​​ Led an internal project focussed on optimising existing job roles of numerous employees in marketing operations, showcasing adept navigation of leadership and stakeholder management across multiple countries.

• 

  Self-employed

  May 2018 - Dec 2020

  Digital marketing consultant [self-employed]

  Orchestrated end-to-end operations of a digital advertising consultancy, overseeing tasks encompassing website development and management, branding, advertising, sales, accounting, service delivery, and relationship management.Selected achievements:​​ Learned the basics of entrepreneurship and how to create a website from scratch. Ran successful lead generation campaigns that converted into sales.

• 

  Reachout australia

  Jan 2019 - Dec 2020

  Digital marketing manager

  Directed digital marketing campaigns with a budget surpassing $1 million, covering social media marketing, lead generation, display advertising, email marketing, content generation and agency relationships. Selected achievements: Designed lead generation and acquisition campaigns for a new fundraising event ‘Laps for Life’ and doubled the amount of leads in a year. Successfully launched a new digital product for Australian schools that can be used to assess the mental health support needs of the cohort. Show less

• 

  Columbia road

  Jan 2021 - Dec 2023

  Senior martech consultant

  Led multiple concurrent client projects, showcasing expertise in digital sales, marketing technology, pay per click advertising, lead generation, conversion rate optimisation, search engine optimisation, growth hacking, marketing automation, data analytics and more. Selected achievements: Pioneered growth hacking and lead generation for a client in India and helped them to generate a pool of MQLs in two months. Helped a client to increase their organic traffic in Finland by +42% in six months. Case study below. Show less

• 

  Walterwakefield

  Jun 2024 - now

  Senior digital marketing manager

  Developing and executing digital marketing strategies—including website CRO, buyer persona definition, user journey mapping, targeted campaigns, copywriting, and SEO — helping clients across industries such as ASX-listed companies, industrial firms, and non-profits.