Experience

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  Georgia soccer

  Nov 2007 - Apr 2011

  Football referee
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  Abercrombie & fitch

  Apr 2012 - Sept 2012

  Part-time impact

  Gained exposure to the retail service sector, from stockroom management to sales and customer satisfaction.Developed a real life understanding of Booms and Bitner’s extended marketing mix (7 Ps) theory.

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  British heart foundation

  Oct 2012 - Mar 2013

  Part-time volunteer

  Contributed to running a successful non-profit.

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  Porsche cars north america

  Aug 2013 - Aug 2014

  Sales programs & services intern

  I gathered and vetted data from 15 Customer Relationship Management (CRM) systems to compose thorough reports on the status of sales and marketing KPIs. 𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐥𝐚𝐝𝐞𝐬➥ Facilitated the creation of a Sales Funnel Excellence Program formed to merge data from various resources to determine the status of sales and marketing funnel. ➥ Assisted with developing a National Web Presence Analysis Program focused on benchmarking dealer SEO, social media activity, and online brand experience. Show less

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  Porsche cars north america

  Aug 2015 - now

  I focus on designing and establishing all incentive programs in the US. I drive sales, improve customer loyalty, and support the entire product lifecycle by guiding a $150M incentive budget and multi-million-dollar brand-aligned incentive campaigns. I synthesize data to help outlines trends, support incentive and advertising strategies, and provide actionable insight for executive presentations.𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐥𝐚𝐝𝐞𝐬➥ Developed the Annual Business Plan, which acted as the national roadmap supporting upcoming yearly vehicle and parts sales targets, marketing initiatives, and customer experiences goals.✦ Led 4 person, cross-functional team while interfacing with German stakeholders and all dealer-facing departments in the US. ✦ Developed high-quality, dealer-specific PDF documents and optimized national communication and rollout strategy. ➥ Selected by the COO to represent the Operations Department within the Performance Committee; devised several successful employee engagement projects, including a Product Education Day. ✦ Conducted a company-wide product training on the best product in the industry; collaborated with the local Meals on Wheels to get 300 employees to participate and deliver 12K+ Meals on Porsche Wheels ➥ Originated the Taycan Test Drive Program to encourage dealers to offer test drives to customers, which led to an increasing number of test drives by 43%.➥ Allied with the Finance Team to pay all incentives, including $40M in annual payments for the Service Loaner Program, a driving force to Porsche’s 1st place ranking in 2021 J.D. Power CSI. ➥ Spearheaded functions of a Porsche Brand Ambassador to foster long-term customer relationships at different brand activations, including Monterey Car Week. ➥ Recruited and oversaw the development of a Departmental Intern while improving the capabilities of team members’ skills in data analytics, communications, and project management. Show less Initiated market research into industry incentive trends and competitor performance to identify and capitalized on sales and marketing opportunities. Proactively measured different sales, operations, and marketing metrics while comprehending how KPIs impacted the organization. Recorded rival performance across competitive product segments to report data-driven insights to senior management and global counterparts.𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐥𝐚𝐝𝐞𝐬➥ Leveraged leadership capabilities to monitor the Porsche Debit Card Incentive Program with a $3M annual budget and amplify the sales professional enrollment rate by 240% for 3 years. ➥ Renegotiated a contract with a debit card vendor, slashed all fees in half, and saved $242K over 3 years. Show less

  • Sales and Reporting Manager

    Jun 2018 - now

  • Sales and Reporting Analyst

    Oct 2015 - Jun 2018

  • Sales Programs & Services Intern

    Aug 2015 - Oct 2015