Experience

• 

  Indus towers limited

  Apr 2015 - Jun 2015

  Summer intern

  Worked as a third party agent in the Maharashtra&Goa circle, observing in and around the Site Acquisition inbuilt procedures and processes and objectively suggested changes and recommendations.

• 

  Infosys

  Apr 2016 - Aug 2017

  Senior associate consultant

  Worked on retail ERP tools for apparel client consultation: Odoo and Apache OFBizWorked on Analysis of the beverage industry in the USACreated a block chain design for Tiffany's diamond industryCreated dashboards for consumer analysis for health and sanitation clientCreated monthly data reports for health and sanitation client

• 

  Srv media pvt. ltd.

  Sept 2017 - Mar 2019

  Key account manager

  Managed portfolio of 10 highly established enterprising brands for SRV media across skin care, education, media & entertainment and F&BCreated social media strategy, media buying plan and investment plans for the brands mentioned aboveDemonstrated outstanding project management skills by leading digital projects with a diverse, inclusive team of experts across web development, branding, graphic designing, PPC and SEOThrough effective relationship management, instilled a structured approach to brand guidelines to reduced avg. no of design editsLiaised between graphic designing and content writing team to help imagine visual designs & reduce designing time thereby achieving company objectives Demonstrated Out-of-Box thinking by designing multiple outstanding brand awareness and conversion campaignsReported monthly financials of advertisement campaigns to the CEO and Key account manager, highlighted improvement potentials and enabled them to improvise and measure success of marketing activities Show less

• 

  Momsmade naturals

  Jan 2020 - now

  Entrepreneur | co-founder

  Supported my mother in building a national skin care brand out of local handmade skincare business. Created brand presence by preparing brand guidelines, designing packaging, product labels and other brand artefactsTrained and led a team of freelancers across social media, PR, content & design as well as suppply chain and logistics. Learned, designed and developed a fully functional e-commerce website from scratch: www.momsmadenaturals.comLed all social media activities including agencies management, audience targeting, paid advertisement, PR collaborations and financial reporting. Designed innovative newsletters and regularly posted with exceptional open rate of 23% and Click Thru Rate of 4% Show less

• 

  Zero gravity communications

  Sept 2021 - Oct 2021

  Social media strategy head

  Lead a direct team of 8 social media account managers, introduced processes and reports to simplify client engagementOptimised the communication strategy of portfolio for high budget Indian clients across pharma, real-estate and apparel to boost engagement Managed brand’s visual identity and digital footprint across various social media platformsReceived recognition from a client for thoroughly understanding the brief and proving apt and high impact media collaterals Managed and coached cross functional team to convert campaign concepts and customer briefs into engaging digital content for the portfolio of brands Experienced in developing marketing plan for clients across various digital channels - LinkedIn, Instagram, Facebook, GoogleReported the financials and scope of improvement internally as well as opportunities for revenue generation to the C-suite executives Show less

• 

  Pharma nord

  Oct 2022 - Nov 2023

  Digital marketing strategist

  - Led digital communication strategies for EU, DK, and USA markets.- Created and optimized content for online engagement.- Managed newsletters, blog updates, and audience insights.- Improved customer experience and online shopping.- Supported country managers and brand initiatives.