Experience

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  Inss

  Oct 2014 - Feb 2016

  Internal communication intern

  I was the responsible for the communication between the Assessoria de Comunicação Social da Superintendência Regional Leste II, the Gerência-Executiva de Divinópolis and the 26 Agências da Previdência Social of the region.- Meeting the demands of public relations for the press;- Endomarketing projects, newsletter writing and layout;- Elaboration of graphic material for the employees;- Assistance in the routine demands of the executive management's office.

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  Agência duos

  Jul 2015 - Dec 2015

  Graphic designer

  Management of the social media content for 4 companies: a CrossFit gym, a beauty and well-being space; a real estate and a bauty salon.- Elaboration of graphic and digital design on demand;- Creation of posts (writing and design) to feed these channels.

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  Teleperformance

  Mar 2016 - Aug 2016

  Digital media relationship consultant

  Contribution in the construction of the customer service model, as part of the contact center laboratory from Youse Seguros:- Facebook, Twitter and Instagram interactions- Customer service center- Eventual billing actions- Reclame Aqui- Sales

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  Youse seguros

  Sept 2016 - Aug 2018

  Internal communication and ux design intern

  I am one of those responsible for the communication, KPIs and UI/UX (User Interface and User Experience Design), that connects the Youse’s products to the CX (Customer Experience) team.Shared performance with the Design Chapter:- Own CRM development project;- Focus on sellers’ needs;- Contribution in the research process, consolidation, identification of pain points;- Support in the prioritization, creation of solutions, prototyping and usability tests;- Tools: Sketch, Marvel, Adobe Illustrator, Adobe Xd and Figma.Responsible for the communication to the customer service representatives (REPs) and for the content production:- Identification of communication needs;- Notification’s design and writing (with publication strategy);- Process reviews and eventual adjustments;- Creation and analysis of reports;- Road map focused on REP’s claims, suggestions and doubts;- Application of brand and new products training; - Creation of methodology, dynamic and design of graphic components for the training game named “Go & Play”, wich was a board game played on the floor, where the players were part of the game. Show less

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  Gauge

  Sept 2018 - Aug 2020

  I work as a UI / UX designer on Itaú's digital accelerator for the bank's units in some Latin American countries where Itaú is present (Argentina, Colombia, Chile, Paraguay and Uruguay). My job is to deliver interface projects and also through studies with the purpose of increasing the maturity in design of the units. - Designer responsible for the design of a financial solution app for one of the units; - Definition of the new model of app icons for the unit's applications (Android and iOS); - Creation of interface solutions for features of SuperApps Paraguay and Uruguay; - Elaboration of a redesign for an important webview flow in Argentina; - Conducting studies to defend propositions with the units; - Monitoring usability tests for Paraguay's digital product; - Conducting market reference studies (benchmarking); - Definition, study and documentation of methodologies for internal standards of deliverables (numbering, sitemap and screenflow). Show less I worked in front of projects by Gauge's UX design team, carrying out activities related to information architecture and user experience. - Conducting studies to understand the market (assessment and benchmarking); - Conducting studies to understand the user (desk research, social listening and proto-persona study); - Development of targeted research questionnaires, to validate hypotheses; - Consolidation of information and definition of personas; - Ideation based on the findings insights; - Development of artifacts such as user experience map, value proposition canvas; - Conducting performance, SEO and usability analysis on websites and applications; - Development of sitemaps and flowcharts; - Preparation of wireframes; - Webcontent documentation; - Monitoring and validation of the layout developed by UI Designer; - Monitoring the project until delivery. Show less

  • Pl. UI/UX Designer (Client: Itaú)

    Apr 2019 - Aug 2020

  • Jr. UX Designer (Internal Team)

    Sept 2018 - Mar 2019
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  2tm

  Sept 2020 - Feb 2022

  I was responsible for customer acquisition and engagement (investors). As Clearbook's first designer, I was fully involved in building the equity crowdfunding investment platform. Among my activities, since the beginning, I did:- Planning and facilitation of co-creation dynamics between different areas;- Participation in strategic business, product and design decisions;- Maintenance of the brand's components and styles, adding new contributions, being a focal point with regard to the design system;- Carrying out the discovery process to propose solutions;- Design of the page structure and information architecture proposal;- Delimitation of use cases and subsequent treatments;- Definition of the experience using artifacts such as flowcharts and wireframes;- Preparation of layouts for the platform's main flows;- Layout deployment for other devices (responsive website);- Definition and specification of microinteractions for the interface;- Handoff of projects for development;- Review and approval of the interfaces, from the deisgn point of view, with the developers;- Monitoring metrics and success indicators;- Proposing improvements to the product;- Prioritization of bugs and improvements;- Writing user stories in colaboration with the product / business team;- Participation in all rites of the product and design team.Tools: Figma, Miro, Protopie, Hotjar, Notion Show less I worked at 2TM (Gear Ventures, at that time) holding company for Mercado Bitcoin, MBDA, Meubank, Clearbook and Bitrust, in contingency demands for the group's companies, until the handover of this projetcs to any company and subsequent hiring of designers dedicated to them. Then I was reassigned to the company Clearbook. I delivered the institutional website of Meubank and MBDA, being part of the process, in both:- DIscovery of projects, alignments with marketing, technology and product stakeholders;- Design of the page structure and information architecture proposal;- Creation of components and styles based on each brand's brandbooks;- Preparation of layout for the institutional website;- Layout deployment for other devices (responsive websites);- Definition and specification of animations for the interface;- Handoff of projects for development;- Review and approval of interfaces and animations as designed together with frontend developers.Tools: Figma, Protopie, Miro. Show less

  • Sr. Product Designer (Product: Clearbook / MB Tokens)

    Jan 2021 - Feb 2022

  • Pl. UI/UX Designer

    Sept 2020 - Dec 2020
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  Môre

  Jun 2022 - now

  I worked for 10 months on the new e-commerce project of Porto Seguro. I structured and delivered projects for the insurance and banking verticals, as well as for the platform chassis. My main activities were:- Structuring the new credit card acquisition flow;- Creation of the standard template for PDPs (product pages) for all products on the platform;- Structuring the new travel insurance acquisition flow;- Continuous work in the travel insurance team, taking care of the product life cycle;- Implementation of design processes in the squad;- Contributions to the Design System (components and documentation);- Carrying out usability tests.Tools: Figma, Miro, Confluece, Jira. Show less

  • Sr. Product Designer (Client: Serasa Experian)

    Apr 2023 - now

  • Sr. Product Designer (Client: Porto Seguro)

    Jun 2022 - Apr 2023