
Timeline
About me
Marketing Manager at British Council
Education
Dar el tarbiya -zamalek
2005 - 2006Amercian diploma arts-sectionCape breton university
2008 - 2011A+ bacholer business administration -marketing a+Lehigh university
2015 -The global village for future leaders of business and industry international business
Experience
Cic - canadian international college
Oct 2008 - Jan 2010Marketing coordinator•Assist in marketing for the development office workshops & the “CIC Career Week "and employment fairs.•Assist in the office administrative work ( filling, data entry, emails).•Organize workshop,seminar's and course's for student's.•Approach Companies for Student's Summer Internship-Interfacing with counterparts and building up relationships with them at marketing suppliers.-Tracking campaigns, preparing performance analysis reports of post campaign and making recommendations to concurrent programs for corrective modifications-Assisting in writing, tracking and delivery of press releases.Executing a wide variety of details that involve direct mail, email broadcast campaigns, outbound calls, marketing trade shows and events, public relations, customer communications, media advertisements, promotions, and other marketing plans.Tracking campaigns, preparing performance analysis reports of post campaign and making recommendations to concurrent programs for corrective modifications.Maintaining communication open lines with all organizations and providing prompt answers to requests in order to determine how to convey concise, clear, and timely selective information.Developing standardize presentations, sales scripts, proposals.Writing and maintaining content and providing monthly updates to company website.Producing quarterly newsletter and distributing it to email marketing list of company.Assisting in writing, tracking and delivery of press releases.-Providing product positioning materials as well as training for customer service and sales.-Implementing project management system for documenting and tracking activities.-Attending tradeshows, company sponsored promotions and events, city tours.-Monitoring online blogs for tracking communications related to the brand of a company. Show less
Red bull
Jan 2009 - Jan 2010Student brand manager•listening to customer requirements and presenting appropriately to make a sale;•maintaining and developing relationships with existing customers in person and via telephone calls and emails;•cold calling to arrange meetings with potential customers to prospect for new business;•responding to incoming email and phone enquiries;•acting as a contact between a company and its existing and potential markets;•negotiating the terms of an agreement and closing sales;
Vodafone
Jan 2010 - Mar 2011Technical support-Handling Billing’s transaction-Handling Trouble shooting's and technical issues-Provide client support and technical issue resolution via E-Mail, phone and other electronic medium.-Obtain general understanding of OS and application operations related to company offered services-Provide training to clients in the use of system and applications as related to Internet-Configure software to connect to Internet application servers-Follow standard processes and procedures;-Identify and escalate priority issues per Client specifications;-Redirect problems to appropriate resource;-Accurately process and record call transactions using a computer and designated tracking software;-Offer alternative solutions where appropriate with the objective of retaining customers’ and clients’ business;-Organize ideas and communicate oral messages appropriate to listeners and situations;-Follow up and make scheduled call backs to customers where necessary;-Stay current with system information, changes and updates Show less
Switch advertising agency
Jun 2011 - Feb 2014Account manager-Meeting and liaising with clients to discuss and identify their advertising requirements;-Working with agency colleagues to devise an advertising campaign that meets the client’s brief and budget;-Presenting, alongside agency colleagues - particularly the creative team, the campaign ideas and budget to the client;-Working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies; -Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively;-Negotiating with clients and agency staff about the details of campaigns;-Presenting creative work to clients for approval or modification;-Handling budgets, managing campaign costs and invoicing clients;-Writing client reports;-Monitoring the effectiveness of campaigns;undertaking administration tasks;arranging and attending meetings;-Making ‘pitches’, along with other agency staff, to try to win new business for the agency Show less
British council
May 2014 - now• Plans and executes go to market plans for English across the cluster/country, agreeing the programmes, delivery mechanisms, budgets and resources.• Develops and executes campaigns to support a variety of routes to market and maximise impact and share of voice.• Applies core technical and professional knowledge to identify and assess current state of English marketing, suggests opportunities for improvement and design and supports the development of new or improved practice to drive business growth and reduce duplication of activities and expenditure. • Champions the deployment of the British Council brand architecture, monitors compliance, and manages interventions to address and resolve non-compliance. • Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks. • Proactively builds and maintains excellent relationships with internal partners and stakeholders to ensure integrated, joined, and future-proofed approaches. Show less • Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan. •Deliver and evaluate marketing activities including design and all Above The Line and Below the Line activities, monitor use of the British Council’s brand, promote British Council’s products and services to potential and current customers and clients, and contribute to building long-term relationships with all major stakeholders and target groups. • Market through various channels and segment databases working with large data sets• Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics• Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention• Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications• Partner with creative teams, other internal stakeholders, and external agencies and vendors• Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes•Work with the other marketing teams, other internal stakeholders, and external agencies and vendors Show less -Helping to develop and implement a customer service policy for an entire organisation-Finding ways to measure customer satisfaction and improve services-Managing a team of customer service staff-Achieving growth and hitting sales targets by successfully managing the sales team-Investigating and solving customers' problems, which may be complex or long-standing problems that have been passed on by customer service assistants-Handling customer complaints or any major incidents, such as a security issue or a customer being taken ill-Issuing refunds or compensation to customers-Analysing statistics or other data to determine the level of customer service your organisation is providing-Producing written information for customers, often involving use of computer packages and softwarewriting reports analysing the customer service that your organisation provides-Developing feedback or complaints procedures for customers to use-Improving customer service procedures, policies and standards for your organisation or department-Meeting with other managers to discuss possible improvements to customer service- In-charge of generating new leads for the business Show less
Gulf Cluster Marketing Manager
Dec 2022 - nowMarketing Communications Manager
Dec 2020 - Dec 2022Deputy Customer Services and Sales Manager
May 2014 - Dec 2020
Licenses & Certifications
Dealing with difficult people certificate
Canadian international collegeJan 2010Project management professional diploma
Project management institute-usaSept 2011Marketing professional certificate
American chamber of commerce in egyptFeb 2011- View certificate
Digital marketing foundations
LinkedinMay 2022 - View certificate
Seo: optimize your social media profiles
LinkedinJul 2022 The fundamentals of digital marketing
GoogleMay 2020- View certificate
Advanced content marketing
LinkedinMay 2022 Iab digital marketing and media foundations certification
FuturelearnAug 2020Digital skills: embracing digital technology
King's college londonMar 2021Ielts academic 8
Ielts officialOct 2021
Honors & Awards
- Awarded to Hesham BahgatInnovation Award British Council May 2023
- Awarded to Hesham Bahgat3rd Runner Up Soccer Tournament, MSA (Modern Science &Arts University) Feb 2007
- Awarded to Hesham BahgatSilver Merit Award for Best Supporting Actor International Academy of Kuwait, 2005. May 2005
Languages
- itItalian
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