Rax Lakhani

Experience

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  AugustOne Communications

  Nov 2002 - Feb 2004

  Senior Account Executive

  Accounts: One.Tel, Gartner UK, Microsoft Services, Microsoft Small Business Server, Microsoft Licensing, Microsoft Windows 2000 Server launch, Microsoft Partner Campaign, Jordans cereals, eBay, Department of Education – Children & Young People’s Unit, RAC – walk to school campaign, National Small Business Week, Royal Mail, Holmes Place

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  Lansons Communications

  Feb 2004 - Jan 2005

  Account Manager

  Personal Finance PR & Marketing Agency.Accounts: Isle of Man Government – Director of e-Business & Online Gaming Ambassador, Alliance & Leicester Personal Loans, Alliance & Leicester Young Worker Account, 1837online.com, Post Office Saving Stamps Project, Direct Line Insurance (Motor / Pet) as well sitting on the Lansons Charity Committee

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  Mirago

  Jan 2005 - Aug 2005

  European & UK PR Manager

  During my time here, I was responsible for writing the UK and European PR Strategies across five regions, dealing with journalists, online advertising bodies and news content web-portals. I was also responsible for highlighting vertical channels through which to launch B2B PR streams, one of which included the charity sector. I developed my knowledge of pay-per-click (PPC) advertising models as well as revenue sharing schemes from the search engine sector.

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  Catalysis Communications

  Sept 2005 - Dec 2006

  Senior Consultant

  Whilst at Catalysis, I successfully headed up the consumer technology division which I grew and developed with the support of my team. The subsequently named "Vibe" brand built on the successes of Catalysis within the technology sector whilst consciously differentiating itself from traditional media relations strategy used by the agency. By using emerging social trends such as blogging, moblogging, podcasting (audio and video), social networking websites, SMS and street theatre, I managed not only to consult existing clients on building online consumer loyalty, but was also able to secure several new clients (sourced, pitched and won) during my first year at Catalysis. Accounts: ShoZu, 82ASK, Shazam, face-pic.com, Edge (educational charity), Intel Retail, Intel Solution Services, BT Wholesale and Socialight. Show less

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  Flux PR Limited

  Jan 2007 - Dec 2007

  Managing Director
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  Splendid Communications

  Jul 2007 - Mar 2009

  Digital Director
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  Freelancer

  Feb 2009 - Jun 2009

  Social Media / PR consultant

  I offer digital marketing consultancy to brands and agencies looking to extend their campaign footprint to reach online social media communities. If you're looking to find out more about engaging consumers on platforms like Twitter, Facebook, Bebo and blogs, get in touch. Currently available for freelance consultancy, training and speaker opportunities.

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  Ministry of Justice, UK

  Jun 2009 - Feb 2010

  Head of Digital Communications

  Responsible for digital strategy for the Ministry of Justice's Communications Directorate. Looking at social media as a government communications platform as well as the Ministry's Web and Intranet strategies.

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  Raxraxrax.com

  Jan 2010 - Aug 2010

  Freelancer
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  Onlinefire

  Jul 2010 - Jun 2011

  Director

  With PR at our heart, we marry strategy, creativity and technical innovation to tell your story online.We know how to get your message heard, amplified and talked about, and we understand how social media integrates with your other marketing channels.From content creation and blogger engagement to online monitoring and response, we will help you understand social media and advise you honestly about what is best for your brand.And with our traditional sister agency Eulogy! (PRCA Agency of the Year), our integrated offering is as strong as our award winning online credentials. Show less

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  Freelance

  Sept 2011 - Mar 2015

  Media & PR Consultant

  If you're looking for somebody who can help connect brands with online conversations, feel free to get in touch.I offer training, strategy, toolkits, consultancy and implementation of creative social media and traditional PR campaigns.

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  Lucre

  Sept 2011 - Mar 2015

  Head of Social Media
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  Freelance Consultant

  Mar 2015 - now

  Social Media and PR Consultant

  I have over fourteen years of experience within the communications industry, working for brands such as Smirnoff, Marmite, Jet2.com, Kodak, Hallmark Cards, Royal Mail and Park Plaza Hotel Group. I have also worked in-house within Government as Head of Digital Communications at the Ministry of Justice where I was responsible for rolling out social media across the organisation. I have also worked directly within the search engine sector as Head of European PR for Mirago.co.uk and have a very thorough understanding of how different sectors operate in a digital landscape. Over the years, I've been able to develop several bespoke training modules which enable brands to identify key online influencers that are currently talking about themes relevant to their sector.Whether your brand is looking to make the most out of Twitter, Instagram or Facebook or is in need of integrating social media into your company’s SEO strategy, I can help you navigate the world of online engagement, delivering against key measurable objectives that touch all parts of your organisation. Get in touch! Show less

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  PRCA

  Apr 2019 - now

  I’m genuinely excited to have been appointed as co-chair of the PRCA’s Diversity Network, as it is an important topic that I have been championing throughout my career within the PR industry. Working alongside Pema Seely, I’m keen to build upon the PRCA’s continuing mission to promote diversity across our wide network of members.As an industry, we’ve made some progress in breaking down historic barriers to inclusivity but there is a lot more work for us to do to get to where we need to be.Pema has worked tirelessly to raise awareness around best-practice diversity guidelines that directly address the current representational imbalances that are present in PR. Being able to channel her limitless energy, drive and motivation makes the challenge ahead a lot more exciting for me in my new role as co-chair of the Diversity Network. Show less

  • Chair, PRCA Diversity Network at PRCA

    Apr 2019 - now

  • Co-Chair, PRCA Diversity Network

    Apr 2019 - Nov 2019