
Kate Reichardt Roig
PR Executive and Writer

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About me
Global Comms at YSL Beauty | Editor-in-Chief
Education

INTO City, University of London
2014 - 2015International Foundation in Humanities and Law SOCIAL SCIENCESThe international foundation is a NQF Level 3 degree and modules include Society and Culture, Law, Internacional Development Studies and Mathematics

ESCP Business School
2023 - 2024Master of Science - MS Management International des Entreprises. Marketing and Creativity.
University of Westminster
2015 - 2018Bachelor of Arts - BA Journalism, Media StudiesActivities and Societies: Student Media contributor, Fashion Editor of Smoke Magazine
Experience

Adri Morro Prensa + Contenidos
Oct 2018 - Oct 2019PR Executive and WriterExecution and development of strategic communication plans and dissemination of content in traditional and digital media. Media coordination of press conferences, launches, social and corporate events.Writing press releases, copywriting and editorial content.

FASHION TRADING
Oct 2019 - Jan 2023Digital Marketing, PR and E-commerce Operations ManagerStrategic digital planning for Nine West, Prüne and Ginebra brands, represented by Fashion Trading SRL. Defined short and long-term e-commerce goals based on sales and consumer analysis.Digital marketing and PR strategies in: Social Media and Influencer marketing, events, SEO, SEM and traditional media.Oversaw the E-commerce Operations team on innovation, visual merchandising, product assortment, customer service and logistics.Demonstrated expertise in cost management, budget optimization for Go to Market strategies and the execution of market and retail sales reports. Show less

Revista Level
Oct 2019 - nowCreation, dissemination and daily coordination of content on social networks and website. Audiovisual coverage and editing in launches and relevant events. Writing cover stories, interviews, lifestyle articles, fashion, news and entertainment for print and digital editions.
Editor In Chief
Jan 2021 - nowDigital Manager and Writer
Oct 2019 - Dec 2020

L'Oréal
Jan 2024 - nowLocal Ambassadors and Global Events Manager - Yves Saint Laurent Beauty
Sept 2024 - nowGlobal Advocacy & Influence Marketing Coordinator - Yves Saint Laurent Beauty
Jan 2024 - Sept 2024
Licenses & Certifications

Diploma | Personal and Professional Image Consulting
Garbo Imagen InternacionalSept 2018- View certificate

Master of Science, Management International des Entreprises. Marketing and Creativity.
ESCP Business SchoolJul 2024 - View certificate

ESCP - Climate School - Sustainability & Management - Understand & Act
ESCP Business SchoolJul 2023 
Event Planning
Auda Roig Imagen y ProtocoloApr 2015
Honors & Awards
- Awarded to Kate Reichardt RoigBest Fashion Piece Smoke Media Awards at the University of Westminster May 2017 Smoke Media Awards celebrates talent by selecting the best work published by students throughout the academic year. BA Journalism student, Kate Reichardt, won the “Best Fashion Piece” category with the feature titled “Feminism in Fashion: A political movement, or a passing trend?”
Languages
- spSpanish
- enEnglish
- poPortuguese
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