Karan Puri

Experience

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  AT&T

  Jun 2015 - Aug 2015

  Intern

  • Handled clients from South-Western US regarding issues involving telecom service and provided tailor-made resolutions to them. • Got exposure to different cultures and people from different backgrounds.

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  Expedia

  May 2017 - Sept 2017

  Process Executive

  • Worked for the Asia Pacific market of the Hotel segment in Expedia. • Learned about the hotel industry in-depth.

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  TELUS International Central America

  Jan 2018 - Feb 2018

  Sales Intern
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  ABP Network

  Jun 2018 - Jul 2019

  Brand Solutions - Advertising Sales

  ● Added significant revenue from the real estate and events vertical. Added revenue worth 25 lacs in the first month.● Analyzed customer, transaction, website, and marketing data to identify underlying trends and patterns to drive customer growth and engagement, brand affinity, and KPI's and visualized the same on Tableau. ● Handled the Real Estate Vertical Single-handedly for the 5 main channels.● Worked with media agencies like Dentsu, etc, and suggested media plans which included the TV as well as the digital platform properties. Analyzed BARC data weekly to be able to draw insights from it. Show less

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  Glam Studios

  Dec 2019 - Mar 2020

  Business Development and Client Success Manager

  ● Analyzed the location data for getting the most ROI for the clients. ● Increased ROI for the clients by 30% by switching the location of the existing outlets. ● Managed 2 teams in Rajasthan in day-to-day operation tasks. ● Signed and launched the first two salons generated revenue worth 40 lacs in Rajasthan within the first 3 months.● Built organizational strategy and did growth planning to launch the first few salons.

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  FIS

  Mar 2020 - May 2022

  Google Ads | Senior Analyst

  ● Conducted exploratory data analysis in Excel to identify and rectify data issues like missing values, malformed data, inconsistent data, missing business logic and treating outliers to perform accurate descriptive and prescriptive analysis.● Used open-source data visualization packages in R (language) like ggplot2 and Matplotlib to visualize the data trends. ● Handled Google Ads business accounts for a portfolio of 150 Indian and US Clients. Spotted trends, possible problems or opportunities in relation to the accounts.● Developed, analysed, and managed multiple PPC campaigns for clients and collaborate with clients to report and plan for growth. Also, worked with multiple verticals like Billing Disputes and Analytics for over 2 years. ● Identified 4 customer clusters: cancellation, return, high-value, and low-value squads to help the marketing team engage with them in a more targeted manner. ● Saved ~ 20% advertising cost by optimizing advertisers’ accounts. Show less

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  GreenHonchos

  May 2022 - Feb 2023

  Assistant Manager - Business Operations & Strategy

  - Managed a team of digital marketers and focusing on growth strategy for a portfolio of brands in the D2C space.- Understood client's e-commerce goals & our deliverables, and delivered success on the agreed KPIs- Timely & quality communication to engage and update clients- Contributed ideas to grow the client's e-commerce business proactively- Managed & drove the performance of a team of Marketing and Business Associates- Coordinated with and acted as an internal client to the functions viz. Product, Fulfillment, and Marketing Show less

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  Montblanc

  Feb 2023 - now

  Ecommerce Project Manager

  Owned end-to-end management of Montblanc’s Dubai and Saudi Arabia D2C websites, driving a 30%increase in website stability by integrating Apple Pay, migrating backend systems to SFCC, and executingcomprehensive testing (Sanity, SIT, UAT, and Regression).Boosted conversion rates by 12% through targeted UX/UI enhancements, improving the customerjourney with faster load times, intuitive navigation, and streamlined payment processes tailored for regional markets.Increased repeat purchases by 15% and traffic by 25% by implementing a localized customerexperience strategy, collaborating with global teams to deliver region-specific marketing, customersupport, and product recommendations.Conceptualized and executed feature rollouts, such as personalized promotional modules and optimizedcheckout flows, supported by detailed BRDs and User Stories, ensuring alignment with strategic goals and smooth delivery by tech teams.Collaborated cross-functionally with marketing, design, and operations teams to develop loyaltyprograms and referral systems, leading to a 20% uplift in customer retention and engagement.Reduced downtime and bug occurrences by 40% by prioritizing performance monitoring and collaborating with tech teams for timely fixes, ensuring uninterrupted shopping experiences.Acted as a key liaison between business and technical teams, translating high-level business objectives into actionable development tasks and resolving ambiguities to ensure timely execution.Streamlined project management, defining a clear product roadmap and delivering feature upgrades onschedule, achieving 100% compliance with project milestones and budgets.Executed A/B testing across critical features, which resulted in a 10% uplift in click-through rates. Show less