Experience

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  Molinos rio de la plata

  May 2011 - Feb 2014

  Definition of Target and brand's market position for new healthy snacks platform: Gallo Snacks.Competitive and Category Analysis. Budget follow up. Responsible for any relationship with Marketing Agencies. KPIs follow up (SOE, SOM, PI) for the Gallo Snacks category. Link between commercial and marketing teams.

  • Brand Analyst - Gallo Snacks & Chocoarroz

    Jan 2013 - Feb 2014

  • Assistant Trade Marketing Manager

    May 2011 - Jan 2013
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  Nestlé professional

  Feb 2014 - Nov 2018

  - Launch and management of Nestle Food Division for Argentina.- Develop of the annual Operating Plan: Pricing, launching of products & Campaign developments. - Key Accounts Management and responsible for long-term partnerships( McDonald’s, Food Service America, Sodexo, Aramark).- Manage an annual budget for the all relevant launches / campaigns. -Leading and defining the Go-to-market strategy & scope forNESCAFÉ Milano® in Argentina.- Execution Plan: Digital strategy, Events, Promotion campaigns.- Work closely with our priority partners: Sheraton Hotel and Regal Hotel, identifying and articulating partners´ needs to ensure unforgettable guest experiences.- Branding & Hotel Events:2015 - 2017 “Hotelga“. Annual meeting of Gastronomy & Premium Hotels. 2018- “Exigí un buen café”. Brand Development. Partnerships and co-branding. Marketing experience. Consumer-oriented promotions. Marketing Asset Management Responsible. Trade Marketing Leader. Marketing Plan Responsible. Competitive Analysis.Internal Marketing Day Workshop: Strategy follow-up and brainstorming for 80+ people.Marketing Experience: "Campaña Recargate". Coffee lounge for university students with cell phone and notebook chargers. Creating a new touchpoint with the brand.

  • Brand Manager - Food Division

    Jul 2017 - Nov 2018

  • Marketing Brand Manager - NESCAFE Milano®

    Dec 2015 - Jul 2017

  • Marketing Specialist -NESCAFE Alegria

    Feb 2014 - Dec 2015
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  Nestlé

  Jun 2015 - Jun 2018

  Project manager - young culinary talents program

  -Kick-Off and follow up of "Young Culinary Talent" program for Argentina.-Strong partnership: Ott College Gastronomy and 4 CHEFS Key Opinion Leaders.-Organization and development of experiential training sessions-Collaborating with multi-functional teams and agency partners.- Scope of training: 150 future ChefThis project became the first one to support and connect gastronomy students with well-known professional Chefs.

• 

  Suntory beverage & food spain

  Mar 2019 - Jul 2023

  Key account manager

  Acquisition of new accounts (hunter) and development of assigned accounts. Definition of commercial agreements for hotel chains in Spain. Visibility plan and exclusive activations in hotels.