Michele V.

Experience

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  The University of Johannesburg

  Jan 2006 - Dec 2007

  Joined the RAG Committee to be able to give back to the community and assist with fund raising whilst completing that years' studies. Committed time to the distribution and marketing of the annual RAG magazine, which is distributed to the public in and around Johannesburg. Communicated with potential advertisers. Secured advertising space with various businesses. Personally contributed content towards the magazine. Assisted in compiling and gathering all final content for that years edition. Further more, assisted with fund raising events and committed time to various community upliftment projects. During this time I gained many new and valuable life and work skills, including; telephone and communication skills; working in a team and working with all different types of people and personalities; working towards a goal; time management; working under pressure; having fun with fellow team members; learning my own boundaries and abilities; being able to multi-task. Show less

  • Student Assistant

    Jan 2005 - Dec 2007

  • RAG Committee Member: RAG magazine distribution and marketing

    Jan 2006 - Jan 2007
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  Education Credit Control Management

  Feb 2009 - Jan 2010

  Marketing Research and Development Officer

  ECCM is a debt collecting agency. I joined the company to develop and implement marketing initiatives to grow brand awareness within the market. During my time spent at ECCM, I developed the company's business plan as well as their sales and marketing strategy and compiled the accompanying SOPs inline with the existing business ethos and operations. I completed an extensive rebranding exercise where the logo, website, corporate stationary, promotional items and slogan were either created / refreshed. I implemented, organised, updated and maintained their sales database as well as their CRM system. During this time I also created and distributed a popular monthly newsletter which went out to over 4800 principals and eductators across South Africa. Other duties included: Evaluation of existing marketing and sales effortsDriving lead generation of new accountsDevelopment and implementation of call program for call centreCorrespondence with prospective and existing clientsDevelopment of an e-marketing strategyResearch on new market opportunitiesDevelopment of relationship building initiatives with existing and potential clientsResearch into competitor products and pricingWeekly sales and marketing reports Show less

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  CIB – Short Term Insurance

  Feb 2010 - Feb 2017

  My career at CIB spanned over seven years. As Marketing Manager I was responsible for developing and driving internal marketing initiatives that built employee morale, improving customer service; and external marketing initiatives that drove brand messages to the broker network, improving sales targets. My duties included, but were not limited to: Directing, coordinating, and reporting on all marketing efforts.Concept development, presentation, and implementation of re-branding exercise. Concept development and launch of new company website.Presentation of ideas and final deliverables to internal and external teams, and communication with senior leaders with regards to marketing programs, strategies and budgets.Motivating and driving team to achieve marketing goals.Reporting to the Sales Director - External Marketing.Reporting to Managing Director - Internal Marketing.Departmental budget development, presentation and management.Broker relationship management and engagement Coordinating corporate conferences, trade shows and major internal and external events.Setting up and managing social media accounts. Handling public relation efforts and content marketing. Show less My duties as Marketing Team Leader included, but were not limited to: Managing team of four coordinators and one assistantBudget development, presentation, and management.Concept development, presentation and execution of new internal rewards and recognition program. (Evaluate impact and value-add; ongoing development of continuous improvement)Design, development, launch and promoting of the first company intranet. (Implement initiatives to promote use of intranet) Coordinate and host brokerage meet-and-greet sessions to build closer working relationships between brokerage staff and employees. Coordinate and host broker information session events at various venues around Johannesburg and Durban.Support subordinates in their day to day tasks and ensure that they meet their KPAs. Motivating and driving team to achieve marketing goals.Reporting to the Sales Director.Concept development and execution of internal initiatives to drive desired company culture. Working close with technical team to execute extensive document amendments and development. Broker information disc development. (CIB info disc containing all company info and documentation for easy access to required documentation) Show less Worked successfully within the marketing team to achieve departmental objectives.My duties included, but were not limited to: Newsletters: Selecting news to be included in the daily newsletter which was sent to over 1000 brokers across South Africa. Managing subscriber base. (Meltwater)Events: Arranging and undertaking all internal and external events from concept development, to set up, to strike down. (From 10 pax - 650pax)Corporate Social Investment – Planning and running entire initiatives to raise funds for local non-profit organisations.Website Maintenance – working on the CMS platform, managing company website content as well as aesthetics.Public Relations – coordinating with PR agency and management of this supplier relationship. Reviewing of releases and ensuring that they are signed off and sent out to media within given deadlines. Monthly reporting on media coverage to management. Surveys – Compiling, designing and set up of internal and external surveys. Internal surveys included employee climate surveys, marketing surveys, HR and training surveys. External surveys included the CIB Broker Confidence Index Survey, customer satisfaction surveys and client preference surveys. Analysis of all results and report writing.CIB Documentation – designing of all internal and external company documentation across all departments. Forms, policies and questionnaires (InDesign). Completion of companywide document amendment requests, versioning and archiving. Liaising with all department representatives & technical team regarding changes and amendments to documentation. On-Hold System – compiling, managing and coordinating messages on phone systems.CRM – Collecting and loading info onto the Microsoft CRM system. Rewards and Recognition Programs – assisting HR with communications and implementation of rewards and recognition programs within the company.General Administration – assisting with all general administration within the marketing department. Show less

  • Marketing Manager

    Feb 2015 - Feb 2017

  • Marketing Team Leader

    Jul 2013 - Feb 2015

  • Marketing Coordinator

    Feb 2010 - Jun 2013
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  JGS Lifting - Africa's Lifting Specialists

  Feb 2017 - May 2022

  Online Marketing Strategist & Brand Manager

  During my time at JGS I have contributed greatly to the growth of the company. My duties include, but are not limited to: Brand strategy development: Development of the long term inter-departmental plan for the JGS brand, ensuring that the strategy is designed to achieve specific, pre-defined business goals. Resulting in improved consumer experience; competitive advantage and financial performance.Digital strategy development, execution and management. Executing digital strategies utilizing all necessary digital tools. Thinking progressively and connecting digital to all other aspects of the business and driving growth. Website development, set up and implementation (including content writing) on WordPress. This furthermore includes ensuring that the site is fully responsive and that it is designed with user experience in mind. I also ensure that the site is fully optimized with regards to SEO and the latest trends within this sphere.Google Ads - Complete set up, daily management and continuous analysis and refinement. Once extensive keyword research was completed, I proceeded to tie these words back into the website content, keeping SEO techniques top-of-mind for organic traffic. My efforts ensured maximum lead generation and conversion at the lowest cost per click, keeping the website quality scores high.Complete set up and management of online platforms: including Google My Business, Google Tag Manager, Google Data Studio, YouTube, Facebook and LinkedIn, each of which is an ongoing progression to the ultimate goal of consistency of the brand across each platform. Customer relationship managementPricing and competitor analysis Show less

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  Illumin8 Marketing

  Jun 2022 - now

  Freelance Digital Marketing Strategist

  Working closely with start-ups, entrepreneurs and SMMEs, I play a fundamental role in the growth of businesses across South Africa & Australia.- Analysis of business goals.- Analysis of current marketing efforts and defining of target market - Defining the brand archetype. Development / refining of brand image & tone- Establishing key performance indicators- Digital strategy development, presentation and execution- Sourcing of visual elements in line with the brand image- Analysis of product and service range - Extensive keyword research - New website technical set-up, design and development- Implementation of search engine optimisation best practices- Set-up of Google Search Console. Monitoring of platform and ensuring that any indexing issues are corrected and validated. - Management of website URL’s with regards to redirects and removals- Development, creation and promotion of website blogs- Research and set-up of relevant backlinks to enhance SEO- Google Ads set up, daily management and continuous analysis and refinement- Google Ads A/B testing and analysis of performance.- Keeping the website quality score high to ensure maximum lead generation and conversion at the lowest possible cost to the client. - Complete set up and management of online platforms with regards to relevant Google Suite products (Google My Business, Shopping, Tag Manager etc.)- Reporting on campaign performance and recommendations- Setting up and optimising social media platforms - Design and development of social media content - Running various social media ad campaigns - Social media management - Analysis of ad campaign results - Expanding reach of social media posts organically - Reporting on campaign performance and recommendations Show less