Anthony Abbott

Experience

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  Virgin Radio UK

  Sept 2002 - Oct 2008

  Leading Virgin Radio UK's content and brand identity on digital platforms, including the award-winning website. Focused on web design and team management, which included coordinating the online team for the station's award-winning V Festival coverage. Responsible for the redesign of the Virgin Radio UK website, winning two Webby Awards with the team and facilitating the launch of the UK's first online community for a radio station. Responsible for the design and development of the Virgin Radio UK brand online, including accessible HTML+CSS template design and construction, commercial microsites production and copywriting, and web design for two digital station launches.

  • Digital Media Editor

    Jan 2005 - Oct 2008

  • Lead Designer

    Sept 2002 - Jan 2005
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  Absolute Radio

  Oct 2008 - Apr 2014

  Formulated Digital Strategies: Created and implemented digital strategies to build brand reputation, increase audience share, and explore new commercial opportunities.Innovated with InStream: Led the development of an award-winning, multi-platform digital audio product that doubled revenue in 2014. Achieved over 50% user login rates, significantly enhancing user engagement and monetisation.Managed Teams: Directed a small digital team responsible for design, user experience, and content distribution on connected platforms.Collaborated Across Functions: Worked closely with marketing and programming teams to enhance brand communication and listener engagement. Show less

  • Head of Digital Media

    Mar 2010 - Apr 2014

  • Digital Media Editor

    Oct 2008 - Mar 2010
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  Bauer Media Group

  Apr 2014 - Sept 2024

  Digital Product Director, Audio

  Directed Product Roadmap Development: Created and managed multi-year product roadmaps for a media company with 61 million listeners weekly across 9 European markets, mapping out lifecycles and optimal timing for new product launches.Crafted Long-Term Product Strategies: Developed and communicated strategies aligned with company vision and objectives, focusing on both short and long-term opportunities.Enhanced Stakeholder Engagement: Collaborated with C-suite executives and cross-functional teams across multiple markets to ensure alignment and successful execution of product goals.Championed Product-Led Approach: Prioritised user experience across digital products, establishing a user-centric, test-and-learn approach and established Product, Customer Success, and Design functions and process within the organisation.Provided Strategic Guidance: Synthesised research findings into actionable insights and strategic proposals, presenting recommendations to executives and securing buy-in for product vision and plans.Key Project – Rayo: Led the development of the next-generation digital products, culminating in the launch of 'Rayo' in June 2024. Developed the product strategy, and managed multi-million-pound investments. Show less

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  Freelance

  Dec 2024 - now

  Product Consultant

  Working with organisations to:* Evolve digital capability in-line with business goals, with a focus on communication and ways-of-working that builds trust, and helps to develop and retain talent.* Identify market opportunities and develop new revenue streams within highly-valued user experiences.* Protect and de-risk investment through a data-led test-and-learn approach that will deliver value early to both customers and stakeholders.* Launch and manage highly-effective digital products by translating research and data into a meaningful product proposition and roadmap. Show less