Experience

• 

  Dialog

  Feb 2013 - Apr 2015

  Consulting analyst

  Responsibilities included the compilation, analysis, and synthesis of client data, industry research, and the presentation of recommendations to client executives. ● Recommended to the executive leadership of a Fortune 500 global hospitality brand that adding specific e-commerce payment platforms in strategic regions could increase revenues by a net present value of $168M over a six-year period.● Performed comprehensive digital competitive analysis for a Fortune 100 US financial services company which would bring their digital presence and capabilities in line with cross-industry best practices. Show less

• 

  Zoro us

  May 2015 - Jan 2021

  Own all aspects of the customer including data collection and stewardship, management of data vendors, analytics, and reporting. Proactively identified and resolved data quality issues, gaps in available customer data, and inconsistencies in company-wide analyses and reporting.● Led the development of a customer master to better meet business requirements including normalization of all customer data fields, consolidation of disparate data sources, entity resolution, and business hierarchy creation.● Gained key stakeholder support for adopting customer lifecycle as a new method of tracking and managing the customer base which soon revealed the critical business problem that customer attrition far outweighed customer acquisition.● Resolved a data quality issue which caused over 50K customer records to seemingly vanish.● Redesigned the process for the company’s primary performance indicator, customer acquisition, to account for customer merging processes which impacted this KPI by up to 1% each day.● Ensured that all analytics processes adhered to new regulatory compliance measures such as CCPA.● Enabled more analytical sophistication and improved company-wide visibility to our email channel by creating a data repository in BiqQuery combining transactional customer data, firmographic data, and engagement data from our email service provider in one location. Show less Managed projects from initiation and planning through execution and completion. Additionally, Scrum Mastered for a few scrum teams while advocating for Agile values and principles to the business.● Successfully managed the infrastructure migration projects of our data warehouse and email service provider, both of which finished ahead of schedule and met all business requirements.● Proactively led the development and implementation of new workflows for both the analytics and data engineering teams which resolved the pain points for each team.● Stepped in to salvage a roadblocked project by clarifying scope, resolving political conflict, and facilitating collaboration between business units which led to the only trusted source of queriable product data. Show less Responsible for leading both strategic and tactical projects ranging from evaluating new go-to-market strategies to analyzing seasonal demand patterns and promotion consumption. ● Enhanced intelligence and marketability for over 60% of website traffic by implementing a third-party pixel which provided business information for non-authenticated users.● Constructed a product-level shipping cost model which resulted in more profitable pricing and marketing efforts since the business became aware of shipping cost impact at a product-level. Show less

  • Manager of Customer Analytics

    Jan 2019 - Jan 2021

  • IT Project Manager

    Apr 2017 - Jun 2019

  • Manager of Marketing Intelligence and Strategy

    Apr 2016 - Apr 2017

  • Pricing Analyst

    May 2015 - Apr 2016
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  Slalom

  Jan 2021 - now

  • Senior Consultant

    Mar 2024 - now

  • Consultant

    Jan 2021 - Mar 2024