Deboleena Chatterjee

Experience

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  Contract Advertising

  Apr 2011 - Jun 2011

  Strategic Planner internship

  Strategy for American Tourister, Shoppers Stop, Premium chocolate gifting category.

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  Contract Advertising

  Apr 2012 - Jul 2013

  Management Trainee

  Asian Paints • Handled the Interiors portfolio from the entry level distemper to the luxury segment• Involved in strategy and execution of Tractor Emulsion campaign 2013 covering ATL and BTL activities • Assisted Planning team in re-branding exercises, consumer profiling• Involved in Wall Fashion digital campaign to create awareness and engagement in consumer’s mind• Interface between social media agency and client for content creation of Royale Play • Managed client relationship, wrote creative briefs, worked with creative team to deliver effective creative solutions, handled finances for the accountCrompton Greaves • Handled the consumer durables portfolio which included fans, appliances and pumps• Insight mining based on consumer and influencer behavior in the buying process• Assisted Planning team on creating a marketing calendar for the client , After sales service identity and dealer activation plan and internal launch• Rolled out print campaign , outdoor and dealer POS collaterals Godrej and Boyce Pvt. Ltd. • Handled Godrej prima division which includes AV solutions, batteries and Vending machines• Provided cost effective creative solutions for corporate pitches , design and packagingLet’s make a difference – 4 • Organized the annual lateral thinking initiative of Contract India • Single handed event ideation, planning , promotion and execution Show less

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  DDB Mudra Pvt Ltd

  Jul 2013 - Jul 2015

  Strategic Planner

  Handling Volkswagen, Gulf Oil and Marvel RealtorsPreviously handled skincare brands under J&J portfolio - Clean & Clear and NeutrogenaHandled digital and social media strategy for Kissan with Tribal Worldwide teamLed the DDB Garage team of under 30yrs talent for a proactive project on Big BazaarInitiated Digital Recap, a monthly newsletter on latest digital trends for DDB Group IndiaHave written comprehensive trends presentations on teens, beauty advertising, changing definitions of femininity and masculinity in India Contributed significantly during pitches for various categories automobile, FMCG, services Show less

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  Unilever

  Jul 2015 - May 2019

  - Independently handling business development in dishwash category for Bangladesh, Sri Lanka, Pakistan- Project leader for innovation led projects that involves working with cross functional teams from different cultures and geographies- Responsible for landing innovation mixes and brand led campaigns as per dishwash strategic roadmap in the countries - Led market development in D&E markets by landing innovations and brand led campaigns- Markets handled India, Vietnam, Indonesia and South Africa- Assisted in landing Surf Excel Matic Liquid in India, an innovation in laundry formats for machines. - Independently led the digital strategy under Matics platform

  • Regional Assistant Brand Manager, Vim (Sunlight) South Asia

    Jul 2017 - May 2019

  • Global Assistant Brand Manager, DiG Machine Wash

    Jul 2015 - Jun 2017
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  Mondelēz International

  May 2019 - Nov 2024

  • Category Marketing Manager, Refreshment Beverages & Candy

    Jun 2023 - Nov 2024

  • Senior Brand Equity Lead, Cadbury Dairy Milk

    Oct 2022 - Jun 2023

  • Brand Equity Lead, Cadbury Dairy Milk

    Jun 2021 - Sept 2022

  • Brand Activation Manager, Cadbury Perk, Chocolates

    May 2019 - May 2021
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  Mars

  Dec 2024 - now

  Category Marketing Head for Cat Pet Nutrition

  Building a better world for pets and pet parents with brands Whiskas, Sheba and Kitekat.Responsible for business results, brand building and people leadership.