Seda Avagyan

Experience

• 

  Andava Digital Marketing Agency

  Apr 2018 - Jul 2019

  SEO Specialist

  • Tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns• Optimizing copy and landing pages for search engine marketing• Performing ongoing keyword discovery, expansion and optimization• Researching and implementing search engine optimization recommendations• Developing and implementing link building strategy

• 

  Picsart

  Dec 2019 - Mar 2024

  • Collaborating with cross-functional teams to design features that align with revenue generation, such as premium subscription modals, in-app purchases, and ad placements.• Creating visually appealing and persuasive design elements to maximize conversion rates for paid features.• Designing A/B tests for monetization flows, continuously optimizing the experience to increase conversions and minimize user churn.• Analyzing user feedback and behavioral data to iterate and improve the product experience, aligning with growth and monetization targets Show less

  • Product Designer II: Growth & Monetization

    Sept 2022 - Mar 2024

  • Product Designer: Growth & Monetization

    Feb 2022 - Sept 2022

  • Associate Product Designer

    Oct 2020 - Feb 2022

  • Junior Researcher

    Dec 2019 - Oct 2020
• 

  Prisma Labs, Inc.

  Mar 2024 - now

  Senior Product Designer: Activation

  • Developing a clear design strategy that aligns with the product roadmap and business objectives. Meanwhile ensuring that design decisions are backed by user insights and data.• Supporting in-depth user research to understand user needs, behaviors, and pain points and synthesizing findings into actionable design recommendations.• Creating wireframes, prototypes, and high-fidelity designs that reflect the brand's identity and enhance user engagement.• Working closely with product managers, engineers, and marketing team to ensure a seamless integration of design into the overall product development process and communicating design rationale effectively to various audiences. Show less