Leire Bascaran

Experience

• 

  Xerox

  Aug 2010 - Jun 2014

  > Manage US Client Operations’ direct marketing tool, Business Builder. > Deliver marketing campaigns with compelling content that drive new leads, progress sales pipeline, and strengthen relationships.> Develop innovative digital and social media programs that engage our key clients and targets, giving them immediate reasons to connect through high value content. Determine ways to integrate social media with traditional marketing vehicles, to achieve greater results.> Create and implement Social Media strategy for Large Enterprise US Operations Field Sales. Over 400 + sales reps trained on LinkedIn Profile Optimization and Social Selling. > Manage LinkedIn Showcase page (www.linkedin.com/company/chief-optimist) , Twitter (@GrowOptimism), SlideShare (http://www.slideshare.net/Xerox-MPS), and Facebook page for Thought Leadership Content Platform. Show less Graphic Communications Program and Field Support. Responsibilities included: > Utilizing extensive market research to provide recommendations and influence organizational strategy which resulted in the creation if a new focused sales channel. > Linking the field to customer needs through various Social Media Platforms (Linkedin, Facebook, Twitter, Blog) for the purpose of lead generation, customer engagement, profile optimization and personal branding.> Managing the Global Customer Relationship Survey by gathering contact information, assisting in launch plan, tracking detractors, assuring follow up from field sales.> Enabling the field through targeted prospect lists, incentive contests, account analysis to ultimately drive production equipment sales using internal databases, D&B, Hoovers, and other key industry sites. Show less Graphic Communication field sales analyst responsible for: > Managing coverage analysis and territory configuration for 70+ sales territories and Major Accounts. > Utilizing various data sources to assist in the reporting of relative market share, prospecting, competitive analysis, and other sales metrics that play key role in influencing sales coverage strategy.> Developing and monitoring sales incentive programs in order to drive revenue.> Conducting quarterly outlook and prospecting reviews with business development sales team.> Channel management, rules of engagement conflict resolution, and negotiation support for the Graphic Communication organization. Show less

  • Marketing Manager, Sales Enablement and Social Media

    Sept 2013 - Jun 2014

  • Graphic Communications Social Media and Programs Support

    Jan 2013 - Sept 2013

  • Marketing Analyst

    Aug 2010 - Dec 2012
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  Brand Networks

  Jun 2014 - Feb 2017

  My primary objective is to achieve business goals by maximizing the impact and reach for clients of Brand Network’s Social Media Content Services. To get the maximum business value out of our Content Services, I must consider content’s purpose, management, production, delivery to the end user, measurement and re-use, taking into consideration the long-term capabilities and priorities of the client’s organization and Brand Networks. This spans across Pinterest, Facebook, Instagram, Snapchat, LinkedIn, Twitter, as well as new social platforms that continue to evolve. Industries of include retail, healthcare/medical technology, consumer goods, and business to business (B2B) services. This role is composed of the following tasks:> Team Lead Role: Manage a 4 person cross-functional team across analytics, design, and copywriting> Client Lead Role: Manage client and account relationships from a planning strategic level to a tactical level with the content services team. Show less > Build and maintain complex reports that clearly define actionable insights.> Work with engineering and product teams to templatize/automate reporting solutions.> Analyze campaign performance and identify industry/vertical trends.> Manage the daily responsibilities of data entry and maintenance.Ensure that quality and timeliness of measurement deliverables meet internal and client expectations.> Aid in the creation of client media objectives and strategies.> Design of experiment and statistical analysis of content testing to find trends and key performance attributes Show less

  • Client Delivery Director

    Jul 2015 - Feb 2017

  • Content Strategist , Client and Team Lead

    Jul 2015 - Sept 2016

  • Senior Data Analyst, Client Lead Content Services

    Jun 2014 - Jul 2015
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  Helen & Gertrude

  Jan 2017 - now

  Manage the client services team, as well as the Analytics and Media departments; leading the charge to ensure the delivery of cutting edge digital strategy, content, and media integration. Responsible for the assurance of client satisfaction, as well as account development and growth.

  • Co-Founder, Chief of Strategy

    Jul 2019 - now

  • Co-Founder, Head of Client Services & Insights

    Jan 2017 - Jul 2019