Haryo Prabowo Sigit Purwanto

Experience

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  Pop Up Market

  Sept 2016 - Apr 2017

  Documentation Officer

  - Planned social media campaigns- Worked on execution and controls on social media campaigns - Worked on videography and editing in all social media campaigns- Execute videography on the field- Analyzed social media campaigns results

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  Horizon Magazine Media Communication

  Sept 2017 - Sept 2018

  Editor In Chief

  - Won the Prasetiya Mulya University Best Project of the Year award in 2018- Rebranded Horizon Magazine's Artistic Direction- Created and Assigned every article in both Offline and Online publications- Created and Supervised the publication, marketing, content, sponsorship, website, and photography/videography.

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  Public Culture

  Jan 2018 - Jan 2019

  Outsource Photographer

  - Supporting stylist for their monthly product shoot and lookbook - Film photographer for monthly product shoot and lookbook - Film photographer for an international collaboration of Public Culture & Little Sunny Bite - Film photographer for collaboration of Public Culture & Urban Sneaker Society 2019

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  Marshella Jastine

  Jan 2018 - Jan 2018

  Fashion Stylist Intern

  - Stylist Assistant on Nivea TVC Campaign - Stylist Assistant on Shopatvelvet Summer Connection Lookbook- Stylist Assistant on Clara Indonesia Magazine "The 2000s Mane" Editorial

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  PT Bank BTPN Tbk

  Jan 2019 - Mar 2020

  Marketing Research & Analyst

  - Conduct desk research to calculate the potential of a new product - Analyze Market Trends, Reports, and Data, and how their impact to the new product - Create Framework Analysis for a New System - Collaborate with Customer Experience Team in Conducting External Surveys and Interviews - Create a base questionnaire for Kantar Group as a benchmark for their research

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  Bend Studios

  Jan 2019 - Jan 2021

  Chief Marketing Officer

  - Manage Brand Image- Create Instagram Ads- Design and Execute Marketing Campaigns- Design and Execute Marketing Contents- Create Website and its contents- Design T-Shirt Graphics

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  Tenue de Attire

  Mar 2019 - Jul 2019

  Digital Marketing Intern

  - Handled Digital Marketing Contents, Campaigns, and Supervise its execution.- Developed their E-Mail Marketing Channel as a part of thesis.- Helped increased Customer Retention Rate through E-Mail Marketing- Creates content for blog posts: Copywriting, Photography, Videography

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  Studio 1212

  Mar 2020 - Jan 2021

  Social Media Marketing Specialist

  - Handles Monthly Social Media Planning and Campaigns- Collaborate with Internal Team to Deliver Fully Integrated Campaigns.- Prepare and Deliver Pitches and Performance Evaluation Presentations- Produce Scripts & Transcripts for Video Series and Advertisements- Create Original Social Media Content for Various Brands - Monitor Market Trends and Consumer Behavior Online to Identify New Opportunities

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  PT. Sembilan Ohm Sembilan

  Mar 2023 - now

  Marketing Communications Officer (Activation Specialist)

  - Oversees daily marketing operations for various brands ensuring alignment with each brand's core essence.- Organizes and manages brand activation campaigns for multiple brands within the company tailored to target consumers and their perceived brand values; including atmos, Nudie Jeans, On, Superga, Standard Denim, and 707 Store.- Cultivates and manages relationships with various Key Opinion Leaders (KOLs) and external parties, enhancing consumer engagement and creating long term partnerships.- Develops and delivers CRM content to engage directly with consumers and maintain a deep understanding of their needs.- Understand target consumer behaviors and motivations to create brand experiences, promotions, and strategies for multiple brand within the company.- Oversee the development and execution of brand strategies, monitor performance, and evaluate the effectiveness of brand-building initiatives. Lihat lebih sedikit