Experience

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  Tiktok

  Dec 2017 - Jun 2018

  Italian operations and marketing intern

  During my internship, I took on a significant role overseeing the Italian market within the EMEA team based in Shanghai, leading the local re-branding of the just acquired musical.ly app to TikTok with a focus on the following key responsibilities: - Partnership Management: Successfully expanded our network of active brands and influencers through strategic acquisition activities focusing on MCNs, Media Agencies and Entertainment partners. This approach aimed to drive organic growth in Daily Active Users (DAU) by attracting and retaining significant B2B key partners, including Universal, Eurovision, and more.- Content Strategy: Responsible for conceiving and promoting viral user generated videos to increase vertical content differentiation. This involved executing both organic and paid social campaigns, leveraging local data insights to ensure the content's relevance and effectiveness.- Community Building: I initiated the development of the Italian TikTok creators' ecosystem. This involved engaging them through in-app campaigns and offline activities, fostering a thriving community of content creators and influencers. Show less

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  Vodafone

  Sept 2018 - Feb 2021

  Managing Roaming Product Portfolio for the Italian consumer market designing short and long-term strategies to drive P&L growth through:- Consumer Insight. Build relevant data insights according to latest market trends;- Product Development. Lead product ideation, requirements, technical development, product testing, launch, end user training and rollout through A/B testing in order to create the Best-in-Class costumer experience.Work closely with internal stakeholders and engineering team to deliver new products and feature enhancements;- Go to Market. Create and execute marketing campaigns collaborating with PR and external B2B partners. Show less

  • Product Marketing Manager - Multicultural & Roaming Offers

    Jun 2020 - Feb 2021

  • Product Marketing Manager - Roaming Offers

    Apr 2019 - Jun 2020

  • Discover Graduate Program - Marketing & Sales

    Sept 2018 - Apr 2019
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  Google via adecco

  Feb 2021 - Oct 2021

  Junior retail coordinator

  Operational and strategic support on vertical initiatives (retail, export, travel) and analytical support to the whole B2B team.

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  Google

  Oct 2021 - now

  Responsible for positioning Google Ads products as essential for achieving business goals among italian retailers through activities that encompass:- Partnerships by creating and strengthening relationships with the most influential industry organisations and B2B editorial platforms dedicated to retail, such as Netcomm, Retail Institute, Pambianco, and Vogue Business.- Content creation by developing thought leadership narratives aimed at engaging C-level executives and key decision-makers in discussions about the latest tech innovations impacting the retail industry, such as Artificial Intelligence and Retail Media.- Product education by promoting the training of media budget influencers and their teams on Google and YouTube Ads products, facilitating their adoption by delivering industry-specific programs. Show less

  • Senior Account Manager - eCommerce

    Jun 2024 - now

  • Marketing Manager - Retail, Google Ads

    Nov 2023 - Jun 2024

  • Associate Product Marketing Manager - Ads Marketing, Retail

    Oct 2021 - Oct 2023