Experience

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  Ucla audio visual services

  Dec 2007 - Mar 2011

  A/v technician

  Filmed UCLA courses, which streamlined on the web. Evaluated technical and electronic malfunctions of sound and video equipment, and repaired, adjusted, or replaced accordingly. OPerated the sound and video equipment for on campus special events. Became knowledgable in technical terminology. Communicated directly with UCLA professors.

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  Underoath desperate times music video shoot

  Jul 2008 - Jul 2008

  Pa

  Assisted as needed

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  Global inheritance

  Jan 2011 - May 2011

  Design/social media intern

  Edited footage for promotional video, created social media plans and maintained social media outlets, researched/wrote/proofed copy.

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  Wind productions

  Apr 2011 - Apr 2011

  Freelance photoshop/lightroom editor

  Color corrected photographs using Adobe Photoshop Lightroom for events such as weddings, engagements, and children's birthdays. Retouched photographs in Adobe Photoshop. Edited down event photo selection and created layouts for DVD boxes.

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  Teles properties

  Jul 2011 - Aug 2012

  Production coordinator

  Produced all property marketing collateral including videos, posters, and custom images for print and the web. Communicated with various departments to ensure quality control. Organized and maintained multiple digital libraries. Dispatched digital marketing files. Maintained company websites daily, properly linking all media. Collaborated with the Marketing Director. Created and submit the ads for the weekly LA Times and Daily Pilot Open House Pages.

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  Trailer park

  Aug 2012 - Mar 2015

  Motion graphics producer

  Collaborated closely with Creative Directors and Producers to drive the development and production processes for Theatrical teasers, trailers, Home Entertainment spots, and TV marketing campaigns.Supervised a 10-member team of 2D/3D designers, fostering a productive and creative work environment while ensuring project deadlines and quality standards were met.Managed all facets of project production, including research, digital asset delivery, freelancer scheduling, budget management, and quality control. Show less

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  Wildlife

  Mar 2015 - Feb 2016

  Integrated producer

  Oversaw the successful execution of a wide array of projects, including multi-faceted game launch campaigns, 3D animated commercials, website development, and banner ads, managing all stages from concept development to final production. Produced the Viral Social Marketing Campaign and TV Spot for The Walking Dead Road To Survival mobile game, which was selected as an Ad Age Creativity Editor’s Pick. Effectively served as the primary point of contact for clients, facilitating clear and effective communication and building strong relationships with key stakeholders.Designed high-performing paid media Facebook ads for The Walking Dead and WWE mobile games, driving user acquisition and engagement. Show less

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  Wild card av

  Mar 2016 - Feb 2018

  Creative producer, graphics

  Supervised the full production lifecycle for all Theatrical campaigns, ensuring timely delivery of high-quality deliverables through effective oversight of the design, production, and finishing processes.Art directed a diverse range of projects, actively participating in weekly production meetings and contributing to the creative vision from inception in initial creative meetings.Directly cultivated and maintained strong relationships with high-end clients, building trust and long-term partnerships.Provided expert guidance to artists on best practices for various formats, including Instagram, Snapchat, trailers, and television spots, creating efficiencies and saving time. Show less

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  L'oréal

  May 2018 - Dec 2024

  Owned and defined the design direction for overall brand identity and expression.Spearheaded a complete visual rebrand in partnership with the Global President of the Professional Products Division for the American Brands at L’Oréal, establishing a new visual identity and creative direction that aligned with high-level business objectives while maintaining the authenticity of the brand’s DNA. Leveraged visual AI and content effectiveness analytics to help inform creative decisions. Successfully led the design and creative direction for 3 major launch campaigns and 9 product re-animation campaigns annually, developing and executing compelling key visuals, providing creative guidance, and contributing to copywriting, resulting in rich and cohesive campaigns.Drove the successful execution of the creative vision and business strategies for large-scale shoots by collaborating with production companies, directing storyboard creation, and providing essential on-set art direction.Independently managed all aspects of creative production for various shoots, including creative direction, wardrobe styling, prop creation, and location sourcing, saving the company an average of 20% per shoot.Directed the creation and final delivery of creative assets across all channels, including social (Instagram, Facebook, Pinterest, YouTube, TikTok), ecommerce and CRM (Emails, SMS GIFs, web assets), and print (store merchandising, trade ads) collaborating with cross-functional teams (Global Marketing, US Marketing, Education, CRM, and Sales).Strategically determined the most effective approach for each project, either personally retouching model imagery or managing and directing external agencies to ensure high-quality results.Mentored direct reports, cultivating a high-performing team environment, fostering their professional growth, and guiding them towards achieving their career aspirations. Show less

  • Creative Lead for Pulp Riot

    Sept 2023 - Dec 2024

  • Senior Graphic Designer for Pulp Riot

    Jul 2022 - Sept 2023

  • Graphic Designer for Pulp Riot

    May 2018 - Jul 2022